Five Actionable Ways Tech Trends Can Modernize Radio

From AI to geotargeting to multicultural Gen Z outreach, a host of emerging trends and technology is poised to reshape the sound of not only Spanish-language radio, but every AM and FM broadcast station in North America.

How can a radio station owner update its instruments in a forward-facing way without turning down the volume on tradición? A Hispanic Radio Conference session will present five ways one can modernize without compromise, staying true to the cultural corazón of the audience.

If radio is una canción, innovation doesn’t replace the rhythm — it just changes how you move to it.

No matter what comes out of the speakers or ear buds, today’s tools can amplify your impact on air and in the community. From personalized experiences to real-time analytics, the strategies shared here will help your station strike the perfect chord between legacy and innovation. At the Hispanic Radio Conference, Spanish Broadcasting System Corporate VP of Digital Sales & Strategy Dara Kalvort will moderate a panel that features the participation of Yaman Coskun (Yaman Media Group), Eduardo Martinez (StreamGuys), and Andrew Polsky (The Plural Group).

In a market with endless choices, staying relevant means more than playing louder. It means playing smarter, con ritmo.

Hispanic Radio Conference 2025 hits Houston June 11 and 12, bringing together changemakers, creators, and executives who know that Hispanic radio isn’t just a format — it’s a cultural force. This is where the future gets composed.

Early Bird pricing ends at 12:01a ET on May 27. Lock in the best price NOW and be sure to make your hotel reservation at the exclusive HRC rate.