Hybrid TV, OTT Focus Points For Fincons At NAB Show


Drawing from its experience in the broadcast and media sector, Fincons Group will present and take part in a series of NAB Show panel sessions, debates and demos.

On Monday April 8 at 4pm, EVP/GM Greg Jarvis will share best practices in Next Gen TV user engagement during his Hybrid TV: Next Gen TV User Experience Converges OTT and Broadcast TV speech.

Fincons Group will also be participating in the How do we monetize the connected subscriber? panel discussion on Tuesday April 9 at noon.

In this debate, Fincons Head of International Business Development and Innovation Oliver Botti will explain how Fincons is helping clients manage subscribers, leverage ad-tech and ad-insertion to rise above the competition.

At the Group’s booth (#SU9024CM), the team will showcase its most innovative success stories ranging from supporting Associated Press in achieving their business transformation objectives, to the launch of Mediaset Play for Italy’s largest commercial broadcaster and the development of the new RTÉ Player, a  live and on demand online TV and video platform for Ireland’s national public-service media organization.

Amir Lavi, Head of International Sales Fincons Group, commented, “Market globalization, as well as increased competition and consolidation in the TV industry, has resulted in the need to reach audiences in a more targeted and personalized way. Fincons Group can leverage 35 years of expertise, as well as its proven track record in developing innovative tools and shaping business processes to contribute and add value to leading customers around the world.”