For more than 17 years, he was a key strategy and analytics leader at Univision Communications and rose to Executive VP of Research, Insights and Analytics at what is today TelevisaUnivision in June 2015. In June 2025, Roberto Ruiz exited to focus on what was next, which included a strategic advisory firm focused on the intersection of data, measurement, insights, and revenue growth. After six months on his own, Ruiz is joining the nation’s dominant audience measurement and data analytics company.
Ruiz is the new Head of Measurement Science at Nielsen. In this position, Ruiz will spearhead the strategy and rollout of new products, technologies and capabilities under Nielsen’s measurement science arm, with a particular focus on driving innovation across Nielsen’s measurement solutions and enhancements for clients. He reports to Nielsen Chief Information and Data Officer Russ Soper.
“Roberto has helped build and steer brands through exciting periods of transformation and growth in his career. His ability to see the measurement landscape through the eyes of our clients really impressed us,” Soper said. “We’re thrilled that Roberto has joined and look forward to partnering with him to drive transformation, momentum and new opportunities for our clients.”
Ruiz added, “I couldn’t think of a better time to be joining Nielsen. The company has consistently shown how it’s elevating measurement science to new possibilities, from Big Data + Panel’s introduction to being the leader for measuring streaming, live sports and diverse audiences. I’m eager to work with this global team of passionate colleagues to imagine and drive new measurement science horizons for our clients.” Ruiz said.
Ruiz is well-known across the U.S. Hispanic media, marketing and advertising communities, largely for his time at Univision, which began in 2008; and for his roles as a Managing Director at La Agencia de Orcí from 2005-2007. From 1999-2003, he was a Partner for The Vidal Partnership.
Ruiz has also worked on the client side, serving as Senior Brand Manager for Blades and Razors at The Gillette Co. (from 1988-1990), as Director of Hispanic Marketing for MoneyGram (from 1996-1998), and as VP of Sales and Business Development at ZICO Beverages (from 2004-2007).
