LOS ANGELES — The publicly traded digital ad solutions company with its roots in Hispanic-focused broadcast radio and television in the U.S. has launched a platform designed to allow companies “to effectively connect and engage” with Latino consumers via OTT and Connected TV media options.
Introducing Entravision Plus, something Entravision says will help optimize digital advertising results “by leveraging performance-based data insights to connect with consumers as they consume content from premium Spanish-language publishers.”
Along with OTT/CTV, the Entravision suite of digital services now includes Digital Audio Ads, Display Ads, Digital Out of Home, Facebook / Instagram, TikTok, SEM, YouTube Ads, Email Marketing and Branded Content that complement the company’s television and radio properties, Entravision says.
According to the company, 90% of Hispanic consumers stream video on smart devices, which is 10% more than non-Hispanic consumers. In addition, the average Hispanic consumer spends over 26 hours per month watching video online, or seven more hours than the U.S average.
“With these statistics in mind, it is clear that a growing number of Latino households can now be reached via television and Entravision Plus online video products,” says Entravision.
Jessica Martinez, GM of Entravision US Digital, elaborates, “Advertisers need to reach their consumers. We can now offer our clients the ability to reach consumers not only through our television and radio assets, but also through an array of digital products. Entravision Plus – our newest offering – provides advertisers with unique targeting, competitive ad separation and insightful analytics to reach all segments of the Latino consumers. We are excited to provide this premium solution, along with television and radio, to meet the needs of an evolving market. By leveraging Entravision Plus, we anticipate that our customers’ businesses will stand out and grow faster than ever before.”
