By Brian Galante
ENCO is celebrating its presence at the recent 2025 NAB Show, where it showed new developments for aiTrack that opens its dynamic content insertion capabilities for its DAD on-air radio automation system.
In particular, ENCO placed a spotlight on an aiTrack application that can produce and insert AI generated breaks and voice tracks. The tool was introduced last year as a generative on-air AI solution to engage listeners in new and diverse ways. Now, ENCO is demonstrating how aiTrack leverages generative AI models and synthetic speech engines to deliver engaging, dynamic content at any time, with instant turnaround and voice insertions of breaking news, weather, sports and more into live broadcasts.
For example, an AI-generated news or branding segment might follow live voice talent at the top of the hour, or perhaps an ad break could build-in AI-generated traffic and weather reports.
“Radio stations have the power to customize aiTrack in ways that best suit their on-air environment, from morning drive time and on through the overnight, including the flexibility to schedule dynamic insertions anywhere within any playlist,” said ENCO President Ken Frommert. “At certain times aiTrack might complement the live DJ or perhaps the morning team, and at others it may operate as the on-air personality. How a broadcaster uses aiTrack is up to their imaginations. There will be virtually no limits to how aiTrack can be used within the broadcaster’s on-air structure.”
The aiTrack product represents ENCO’s second generative AI product following the launch of SPECai, an AI ad creation service introduced last year that is now operational at more than 1,000 radio stations. ENCO has adopted a similar approach to aiTrack’s evolution; in October 2024 ENCO added dozens of voices to aiTrack that created a foundation for customers to develop unique voices for their broadcast shows and overall brand.
ENCO also added SPECai’s voice cloning feature to aiTrack, allowing on-air and production teams to replicate the voice of the client, on-air talent or another known presenter upon analyzing a short user-uploaded audio sample.
“Same as with SPECai, we will continue to improve aiTrack over time by bringing more choices to the customer,” said Frommert. “That will include the addition of an increasing variety of more emotional and natural sounding voices, and more flexible ways to merge real-time interaction with generative, dynamic content like weather, news and sports.”
