NOVI, MICH. — A suburban Detroit-based supplier of professional production, playback, streaming and robotics for the broadcast and professional AV markets has just been purchased by the tech company serving radio and TV led by President Ken Frommert.
Now the parent of RUSHWORKS is ENCO, and it is a purchase ENCO believes will strengthen its range of pro video and audio technology “while adding proven products and integrated solutions that will drive expansion into new markets and applications.”
ENCO will retain the entire RUSHWORKS staff.
In fact, ENCO has just opened an office in a brand new Highland Village, Tex., facility, on the north side of the sprawling Dallas-Fort Worth Metroplex.
And, RUSHWORKS founder Rush Beesley will continue to lead sales and marketing for the product line, with the RUSHWORKS and ENCO engineering teams seeing a full merger.
The acquisition will also see the integration of ENCO’s automated captioning and translation services into existing RUSHWORKS products.
“In broadcast, over-the-air and cable access TV systems are rapidly converging with OTT models, while radio stations are adding local production tools to support video podcasting and visual radio content,” Beesley said. “On the AV side, our customers now place greater emphasis on building complementary technologies into their workflows that edge closer to complete systems. Our integrated video production systems, specialty robotic production products, and streaming solutions perfectly complement ENCO’s proven live and automated captioning and production systems for these markets worldwide.”
Frommert added, “The acquisition of RUSHWORKS adds proven technology and talent that opens the door for us to innovate and develop cohesive, integrated broadcast and AV solutions for years to come. They also bring strong expertise in video applications, which diversifies our software portfolio to serve a much broader array of business verticals and applications.”
— Reporting by Brian Galante in Raymond, Me., with additional reporting by RBR+TVBR in Northville, Mich.
ENCO will formally introduce the RUSHWORKS product line as an ENCO brand at the upcoming ISE 2023 show (January 31-February 3, Fira Barcelona Gran Via, Stand CS544) and the 2023 NAB Show (April 16-19, Booth N5625, Las Vegas Convention Center).
