It’s being hyped as “latest major milestone in NBCUniversal’s efforts to shape the future of measurement.” The media company’s Executive VP for Measurement and Impact, former longtime Nielsen figure Kelly Abcarian, shared details on Tuesday (6/21) of a new certification for emotion and ad quality within the NBCU measurement framework.
The news came with what NBCU calls “a strong call to action to the marketplace to own the change the industry needs.”
