In a move designed to “address the growing appetite for on-demand audio,” Emmis Communications has signed on for integrated services from cloud-based audio management platform Omny Studio and Triton Digital, a technology provider for the audio industry.
The relationship allows audio publishers to capture, edit, distribute, analyze and monetize on-demand content in a streamlined manner. Emmis has already started using this integrated technology to automatically create meta-data rich digital audio archives for each of its shows, reducing the effort required to publish on-demand content.
Emmis will use Omny Studio’s integration with Triton’s Advertising Platform, Tap Podcast, to monetize its podcasts using dynamically inserted ads. In addition to dynamically inserting ads into both current and library content in real time, Tap Podcast has the ability to deliver targeted, contextually relevant ads to audiences.
“We are impressed with how quick and easy this solution makes both creating and monetizing high-quality content for our engaged listeners,” said Chase Rupe, VP/ Programming & Operations and Director of Streaming at Emmis. “The solution from Omny and Triton is the complete audio management tool that we’ve been waiting to find for quite some time, enabling us to be more efficient, offer more engaging content and reduce production costs.”
John Rosso, President of Market Development at Triton Digital, added, “We remain dedicated to providing intuitive and reliable technology that enables publishers of all audio formats to manage, measure and monetize their digital audio offerings. We are pleased to integrate our technology with Omny Studio to provide Emmis with an end-to-end solution that enables them to easily and efficiently manage and monetize their on-demand content.”