The past decade has seen some substantial shifts in the amount of time U.S. listeners age 13+ spend with various types of audio in an average day.
How significant these shifts are were detailed in a just-released report from Edison Research.
Americans age 13+ now spend an average of 18% of their audio day listening to streaming music from sources such as Amazon Music, Apple Music, Pandora, and Spotify; 14% listening to YouTube for music; and 10% listening to podcasts.
Ten years ago, the average American age 13+ spent just over half of their total daily audio time with AM/FM radio, including radio over-the-air and radio streams. The next highest portion, 18%, was spent with owned music such as CDs and downloaded audio files, and 11% of their daily audio time went to streaming.
Today, Edison shares, “We see the increase in listening from linear sources to more on-demand audio sources such as YouTube for music or music videos (not the YouTube Music streaming service), and podcasts.”
AM/FM radio still takes the largest portion of the audio day on a 13+ basis.
But, by how much? Edison says it with 36%, driven heavily by in-car listening.
Meanwhile, SiriusXM gained an overall point in the last decade, to 8%.
Audiobooks make up 3% of the average Americans’ audio day.
The data is from Edison Research’s Share of Ear, which measures how much Americans are listening, where they are listening, to what content they are listening, and on what device they are listening.
