DTV Consumer education initiative

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On June 16, the Commission announced that beginning July 10, the FCC Form 388 DTV Quarterly Activity Reports will be filed through CDBS. Broadcasters should recall that the first report was completed on PDF forms that were then uploaded to the FCC’s Electronic Comment Filing System (ECFS).  Resorting to the CDBS system will make the filing much easier.


The prior April form notified broadcasters that on-air education had to accurately describe the transition and be provided in the same language as a majority of the station’s programming. PSAs have to be at least 15 seconds, and closed-captioned and crawls must run during programming for no fewer than 60 consecutive seconds across the bottom or top of the viewing area.

Station that elected Option Two must run an average of 16 transition-related PSAs and 16 transition-related crawls, snipes, and/or tickers per week, all between the hours of 5 a.m. and 1 a.m. on both their analog and the primary digital channel.  In addition, they must also run at least one 30 minute DTV-related informational program.

Also, stations that selected Option Two should get ready for the special 100-Day Countdown in the last quarter of the digital transition, beginning November 10, 2008.  These stations must engage in special 100-Day "Countdown to DTV" activities that include a minimum of one "Countdown to DTV" on-air activity per day.

Broadcasters should carefully examine the Form 388 for additional instructions and requirements.

TVBR thanks Gregg Skall, of Womble Carlyle Sandridge & Rice, PLLC for his contribution. If you need assistance contact Skall [email protected].

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Before the
Federal Communications Commission
Washington, D.C. 20554

In the Matter of DTV Consumer Education Initiative

MB Docket No. 07-148

ORDER

Adopted:  June 12, 2008       Released:  June 16, 2008

By the Commission:

I. INTRODUCTION
1. In this Order, we revise the location for filing Form 388, DTV Quarterly Activity Station Report.  In the DTV Consumer Education Order the Commission sought to ensure widespread consumer understanding of the benefits and mechanics of the transition by promoting a coordinated, national DTV consumer education campaign.1  One facet of this campaign was the establishment of a requirement that broadcasters provide on-air information to their viewers about the DTV transition, by compliance with one of three alternative sets of rules, and report those efforts to the Commission and the public.2  In particular, we required that the efforts be recorded on Form 388 and filed with the Commission via the Electronic Comment Filing System (ECFS).3

II. DISCUSSION
2. The first filing under these rules was due on April 10, 2008.  Based on broadcaster and Commission experience with that filing, we find that the Consolidated DataBase System (CDBS) is a better database in which to file these forms.  CDBS is more commonly used by broadcasters to file forms of this nature, and the electronic filing format simplifies both data entry by filers and review by the Commission.  Therefore, in order to facilitate the reporting and review of broadcaster education efforts, this Order makes a procedural change to the consumer education rules and the instructions to Form 388.  Beginning with the reports covering the second quarter of 2008, due July 10, 2008, Form 388 must be filed in CDBS, instead of ECFS.  The change in the filing database creates no additional burden on broadcasters and all other requirements remain the same.

III. PROCEDURAL MATTERS4
A. Paperwork Reduction Act Analysis

3. This Order was analyzed with respect to the Paperwork Reduction Act of 1995 ("PRA") and does not contain a substantive or material modification to an information collection.  Therefore, it does not require resubmission to the Office of Management and Budget.5  In addition, therefore, it does not contain any new or modified "information collection burden for small business concerns with fewer than 25 employees."6

B. Additional Information

4. For more information on this Order, please contact Lyle Elder, [email protected] of the Media Bureau, Policy Division, 202-418-2120, or Eloise Gore, [email protected] of the Media Bureau, 202-418-7200.

IV. ORDERING CLAUSE
5. IT IS ORDERED that, pursuant to the authority contained in Sections 1, 4, and 303 of the Communications Act of 1934, as amended, 47 U.S.C. §§ 151, 154, and 303, this Order IS ADOPTED and the Commission’s Rules and Form 388 ARE HEREBY AMENDED as set forth in Appendices A and B, respectively.  The non-substantive revisions to the rules in this Order will be effective immediately upon publication of the summary of the Order in the Federal Register.7

FEDERAL COMMUNICATIONS COMMISSION

Marlene H. Dortch
Secretary

APPENDIX A
Amended Rules

Part 73 of Title 47 of the Code of Federal Regulations are amended as follows:

Part 73 – Radio Broadcast Services

1.  The authority citation for Part 73 continues to read as follows:
AUTHORITY:   47 U.S.C. 154, 303, 334, 336.

2.  Section 73.3526 is revised to read as follows:
§ 73.3526 Local Public Inspection File of Commercial Stations

(e) Contents of the file.

(11)(iv) DTV Transition Education Reports. For full-power commercial TV broadcast stations, both analog and digital, on a quarterly basis, a completed Form 388, DTV Consumer Education Quarterly Activity Report.  The Report for each quarter is to be placed in the public inspection file by the tenth day of the succeeding calendar quarter.  By this date, a copy of the Report for each quarter must be filed electronically with the Commission in Docket Number 07-148 using the Commission’s Consolidated DataBase System (CDBS). Electronic Comment File System (ECFS).  The "Document Type" on the cover sheet must indicate "REPORT."  Stations electing to conform to the requirements of Section 73.674(b) must also provide the form on the station’s public website, if such exists.  The Report shall be separated from other materials in the public inspection file.  The first Report, covering the first quarter of 2008, must be filed no later than April 10, 2008.  The Reports must continue to be included up to and including the quarter in which a station concludes its education campaign.  These Reports shall be retained in the public inspection file for one year. Licensees and permittees shall publicize in an appropriate manner the existence and location of these Reports.

3.  Section 73.3527 is revised to read as follows:
§ 73.3527 Local Public Inspection File of Noncommercial Educational Stations

(e) Contents of the file.
[1] Changes are indicated in bold.

(13) DTV Transition Education Reports. For full-power noncommercial educational TV broadcast stations, both analog and digital, on a quarterly basis, a completed Form 388, DTV Consumer Education Quarterly Activity Report.  The Report for each quarter is to be placed in the public inspection file by the tenth day of the succeeding calendar quarter.  By this date, a copy of the Report for each quarter must be filed electronically with the Commission in Docket Number 07-148 using the Commission’s Consolidated DataBase System (CDBS). Electronic Comment File System (ECFS).  The "Document Type" on the cover sheet must indicate "REPORT."  Stations electing to conform to the requirements of Section 73.674(b) must also provide the form on the station’s public website, if such exists.  The Report shall be separated from other materials in the public inspection file.  The first Report, covering the first quarter of 2008, must be filed no later than April 10, 2008.  The Reports must continue to be included up to and including the quarter in which a station concludes its education campaign.  These Reports shall be retained in the public inspection file for one year. Licensees and permittees shall publicize in an appropriate manner the existence and location of these Reports.

APPENDIX B
Amended Form 388 (see attached pdf below)

1 In the Matter of DTV Consumer Education Initiative, Report and Order, 23 FCC Rcd 4134, MB Docket No. 07-148 (rel. Mar. 3, 2008) ("DTV Consumer Education Order").
2 Id. at ¶¶ 7-35.
3 Id. at Appendix B, Sections 73.3526 and 73.3527. 
4 The Administrative Procedure Act, the Regulatory Flexibility Act of 1980, and the Congressional Review Act do not require notice or reporting in the case of revisions to Agency procedural rules.  See 5 U.S.C. §§ 553(b)(A), 604, 808(2).
5 44 U.S.C. § 3507(h)(3).
6 The Small Business Paperwork Relief Act of 2002 ("SBPRA"), Pub. L. No. 107-198, 116 Stat. 729 (2002) (codified in Chapter 35 of Title 44 U.S.C.); see 44 U.S.C. 3506(c)(4).
7 See 5 U.S.C. § 553(d).
8 Changes are indicated in bold.

Revised the location for filing
Form 388, DTV Quarterly Activity Station Report. (Dkt No.  07-148).
Action by:  the Commission. Adopted:  06/12/2008 by ORDER. (FCC No.08-153).  MB

http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-08-153A1.doc
http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-08-153A1.pdf
http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-08-153A2.pdf
http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-08-153A1.txt
http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-08-153A2.txt