From nail-biting endings that sees San Diego State University in a most improbably Final Four that also includes ninth-seeded Florida Atlantic University in Boca Raton, Fla.; one-time football powerhouse University of Miami; and the University of Connecticut in the NCAA Men’s Final Four Basketball Tournament, enticing viewers with phone-home eats was certainly a big effort for one pizza-focused QSR brand.
For the week ending March 26, Domino‘s was the biggest advertiser, by far, on the latest Spot Ten Cable report from Media Monitors.