Does The Radio Biz Need An Ad Agency Of Record?

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Ten months ago, Adam R Jacobson joined the Radio + Television Business Report as Editor-in-Chief. It marked his return to day-to-day coverage of the radio industry after a 10-year hiatus, giving him a unique perspective on the positives and negatives of the business. Ten months in, he’s still fired up about what radio can do … and has positively failed at. In his view, it’s time for the radio industry to hire an ad agency to do what should have been done a decade ago.



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