By Brian Galante
LAS VEGAS — swXtch.io, a wholly-owned subsidiary of IEX Group, Inc., has signed two partnership agreements with Diversified that officially makes it a cloudSwXtch reseller.
The deal will see Diversified work closely with swXtch.io to raise visibility and brand recognition in North America.
Diversified in 2024 joined swXtch.io’s Federated Partner Program.
At the same time, swXtch.io is also one of nine vendors to join Diversified’s Atlas Orchestrate, a “secure-by-design” infrastructure built to simplify and accelerate cloud deployments. The platform is designed to help media and entertainment businesses configure and establish cloud environments and software packages swiftly.
The swXtch.io role in Diversified’s ecosystem is to provide an interoperable multicast solution in the cloud that helps businesses create one harmonious network across on-prem and cloud environments. swXtch.io’s cloudSwXtch intelligent media network serves as the core networking platform within the Atlas Orchestrate infrastructure, fueling the on-prem applications of partnering vendors as they move into and through the cloud.
“Integrating cloudSwXtch into Atlas Orchestrate supercharges our platform with advanced cloud networking capabilities,” said Lance Polvado, Director of Product Portfolio Management at Diversified. “swXtch.io allows us to build highly available, -7 multicast production environments, adding reliability and redundancy into our clients’ cloud workflows. With cloudSwXtch, we can now bridge on-prem ST 2110 environments with cloud-based production, creating a seamless experience for moving media between locations.”
For swXtch.io CEO Brent Yates, “Diversified and swXtch.io are closely aligned both with each other and our common technology partners to help media and entertainment businesses overcome the challenges of migrating to the cloud. As a cloudSwXtch reseller, Diversified has direct access to a solution that can seamlessly bridge on-prem and cloud networks and help broadcasters, content creators and media businesses move their live production workflows to the cloud. And as the core networking platform in Atlas Orchestrate, we can help Diversified quickly build and deploy virtualized playout channels in the cloud.”
