Diverse audiences are a key driver behind the growth of over-the-top (OTT) streaming television and media in the U.S.
That’s been a well-established fact for years, as Hispanics and Blacks have long overindexed against the total market on digital media consumption.
Now, new data from Comscore puts a renewed emphasis on the importance of multicultural audiences to marketers and advertisers while showing broadcast TV of its opportunities in the on-demand viewing universe.
