Digital Audio Ad Platforms Adds Ex-Wireless Group Leader


LONDON — AdTonos has appointed Paul Smith as Senior VP of Sales to support the global growth of sales, with a primary focus on the U.K.

Smith has more than 12 years of experience in the radio industry and has successfully managed multiple commercial teams across Great Britain.

In fact, Smith spent much of his career with iHeartMedia investor Global, becoming the youngest Commercial Director at the time.

Smith progressed by joining the Senior leadership team in NewsUKs Wireless group before finally integrating the stations into the Bauer portfolio.

AdTonos is owned by Radio Net Media, an operation designed to monetize podcasts, audiobooks, music and radio streams of over 200 recognized publishers across the U.S., U.K., European Union and in Latin America. Specifically, AdTonos works with online audio publishers and advertisers to deliver ad solutions.

Smith “will strengthen AdTonos’ network of advertising brands so the company can meet the increasing demand for effective, measurable tools within digital audio advertising
and seamlessly connect brands with online radio publishers to utilise the interactive nature of audio,” the company said.

AdTonos CEO Michał Marcinik commented, “Paul’s extensive background in scaling digital advertising solutions, combined with his unrivalled vision of how brands should interact
with their audience makes him the ideal candidate to join AdTonos’ team. Well-recognized
media buyers are actively investing in our audio offering, and the time has come to make it
available to a wider group of advertisers.”