Arbitron has released the RADAR March 2012 (RADAR 112) network ratings. The composition this time around is quite different than the year ago report. Dial Global and Premiere Radio networks made significant changes to their program schedule. Additionally, there are now 46 individual networks measured by RADAR, versus 56 networks in RADAR March 2011. As is the case usually, Dial Global dominates the top five spots in Adults 18-49 and 25-54, however, this time around, Premiere’s Daytime Youth Network slotted in at #3 and #4, respectively.
DG scored five of the top six RADAR nets in Adults 25-54. In order of rank beginning with the highest, the networks include DG Complete FM, DG Reach Net, DG Decision Maker, DG Metro Women and DG Information Net. In addition, Dial Global also represents five of the top five networks reaching Persons 12+. DG also received the #1 audience share of all RADAR rated networks. RADAR 112 represents the first measurement of Dial Global’s audience networks since the Company merged with Westwood One last October.
“We are pleased that our commitment to delivering top ranked and targeted networks is once again indicated in these most recent RADAR rankings,” said Paul Bronstein, SVP Research, Dial Global.
See the rankers here:
RADAR 112—March 2012 Network Rankings By Adults 18-49
Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 18-49/Total U.S./ Population Estimate: 134,014 (000)
RADAR-Rated Network | Rank | Number of Units | Average Audience (000) | Average Rating (%) | |
---|---|---|---|---|---|
DG Complete FM | xb | 1 | 14 | 4,533 | 3.4 |
DG Reach Net | xb | 2 | 14 | 3,508 | 2.6 |
Premiere Daytime Youth Network | xb | 3 | 5 | 3,397 | 2.5 |
DG Decision Maker | xb | 4 | 14 | 3,014 | 2.2 |
DG Metro Women | xb | 5 | 14 | 2,800 | 2.1 |
Premiere Modern Women Network | xb | 6 | 14 | 2,520 | 1.9 |
United Stations Impact Network | xb | 7 | 14 | 2,431 | 1.8 |
Premiere Today’s Men Network | xb | 8 | 14 | 2,400 | 1.8 |
CMN Radio Social Network | xb | 9 | 14 | 2,316 | 1.7 |
CMN Prestige AMD | xb | 10 | 10 | 2,278 | 1.7 |
DG Information Net | xb | 11 | 14 | 2,250 | 1.7 |
Premiere Daytime Adult Network | xb | 12 | 5 | 2,165 | 1.6 |
CMN Prestige PMD | xb | 13 | 10 | 2,032 | 1.5 |
Cumulus Media Family FM | xb | 14 | 10 | 1,777 | 1.3 |
Premiere Young Influencers Network | 15 | 38 | 1,703 | 1.3 | |
Premiere Super Moms Network | 16 | 38 | 1,635 | 1.2 | |
DG Metro Music | xb | 17 | 10 | 1,546 | 1.2 |
Premiere Informed Network | xb | 18 | 10 | 1,469 | 1.1 |
DG Engaged FM | 19 | 122 | 1,415 | 1.1 | |
Premiere Top 50 Optimized | 20 | 28 | 1,351 | 1.0 | |
Premiere Money & Smarts Network | 21 | 38 | 1,312 | 1.0 | |
Cumulus Media Contemporary FM | xb | 22 | 10 | 1,232 | 0.9 |
Premiere Prime Time Network | 23 | 56 | 1,191 | 0.9 | |
American Urban Pinnacle Network | xb | 24 | 60 | 1,131 | 0.8 |
DG Women’s Week | xb | 25 | 30 | 1,083 | 0.8 |
Cumulus Media FM Connection | 26 | 102 | 1,004 | 0.7 | |
DG News Net | xb | 27 | 30 | 970 | 0.7 |
Premiere Urban Network | 28 | 38 | 951 | 0.7 | |
DG Market Select | xb | 29 | 30 | 896 | 0.7 |
American Urban STRZ Wknd Ent Network | xb | 30 | 20 | 818 | 0.6 |
Premiere Female Focus Network | xb | 31 | 14 | 790 | 0.6 |
Premiere America | 32 | 28 | 718 | 0.5 | |
American Urban Elite Network | xb | 33 | 10 | 695 | 0.5 |
DG Female Target Weekend | xb | 34 | 32 | 652 | 0.5 |
Cumulus Media Female Connection | 35 | 106 | 630 | 0.5 | |
Cumulus Media Prime Access | 36 | 56 | 626 | 0.5 | |
DG Female Target | 37 | 90 | 575 | 0.4 | |
American Urban Renaissance Network | 38T | 132 | 539 | 0.4 | |
DG News Brand | 38T | 180 | 539 | 0.4 | |
Cumulus Media Urban Advantage | 40 | 28 | 527 | 0.4 | |
Cumulus Media Metro Latino | 41 | 56 | 469 | 0.3 | |
Premiere FOX News Network | xb | 42 | 90 | 447 | 0.3 |
Cumulus Media Prime Reach | 43 | 117 | 335 | 0.2 | |
Cumulus Media Information | 44 | 30 | 305 | 0.2 | |
Cumulus Media Hispanic Select | 45 | 112 | 172 | 0.1 | |
Premiere FOX Business Report | xb | 46 | 5 | 105 | 0.1 |
Please note: When comparing these rankers to previous rankers, the RADAR 112 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.
xb Indicates no broadcasts in one or more component dayparts.
## Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
RADAR 112—March 2012 Network Rankings By Adults 25-54
Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 25-54/Total U.S./ Population Estimate: 125,718 (000)
RADAR-Rated Network | Rank | Number of Units | Average Audience (000) | Average Rating (%) | |
---|---|---|---|---|---|
DG Complete FM | xb | 1 | 14 | 4,260 | 3.4 |
DG Reach Net | xb | 2 | 14 | 3,381 | 2.7 |
DG Decision Maker | xb | 3 | 14 | 2,990 | 2.4 |
Premiere Daytime Youth Network | xb | 4 | 5 | 2,909 | 2.3 |
DG Metro Women | xb | 5 | 14 | 2,577 | 2 |
DG Information Net | xb | 6 | 14 | 2,557 | 2 |
Premiere Today’s Men Network | xb | 7 | 14 | 2,513 | 2 |
Premiere Daytime Adult Network | xb | 8 | 5 | 2,433 | 1.9 |
Premiere Modern Women Network | xb | 9 | 14 | 2,390 | 1.9 |
CMN Prestige AMD | xb | 10 | 10 | 2,380 | 1.9 |
CMN Radio Social Network | xb | 11 | 14 | 2,295 | 1.8 |
United Stations Impact Network | xb | 12 | 14 | 2,225 | 1.8 |
CMN Prestige PMD | xb | 13 | 10 | 1,984 | 1.6 |
Cumulus Media Family FM | xb | 14 | 10 | 1,961 | 1.6 |
Premiere Informed Network | xb | 15 | 10 | 1,833 | 1.5 |
Premiere Super Moms Network | 16 | 38 | 1,574 | 1.3 | |
DG Metro Music | xb | 17 | 10 | 1,523 | 1.2 |
DG Engaged FM | 18 | 122 | 1,457 | 1.2 | |
Premiere Money & Smarts Network | 19 | 38 | 1,430 | 1.1 | |
Premiere Young Influencers Network | 20 | 38 | 1,390 | 1.1 | |
Premiere Top 50 Optimized | 21 | 28 | 1,315 | 1 | |
Premiere Prime Time Network | 22 | 56 | 1,234 | 1 | |
DG News Net | xb | 23 | 30 | 1,189 | 0.9 |
DG Women’s Week | xb | 24 | 30 | 1,115 | 0.9 |
Cumulus Media Contemporary FM | xb | 25 | 10 | 1,088 | 0.9 |
Cumulus Media FM Connection | 26 | 102 | 1,079 | 0.9 | |
American Urban Pinnacle Network | xb | 27 | 60 | 1,044 | 0.8 |
Premiere Female Focus Network | xb | 28 | 14 | 858 | 0.7 |
DG Market Select | xb | 29 | 30 | 847 | 0.7 |
Premiere Urban Network | 30 | 38 | 837 | 0.7 | |
Cumulus Media Prime Access | 31 | 56 | 773 | 0.6 | |
American Urban STRZ Wknd Ent Network | xb | 32 | 20 | 748 | 0.6 |
Premiere America | 33 | 28 | 696 | 0.6 | |
DG News Brand | 34 | 180 | 654 | 0.5 | |
DG Female Target Weekend | xb | 35 | 32 | 630 | 0.5 |
American Urban Elite Network | xb | 36 | 10 | 592 | 0.5 |
Cumulus Media Female Connection | 37 | 106 | 589 | 0.5 | |
Premiere FOX News Network | xb | 38 | 90 | 559 | 0.4 |
DG Female Target | 39 | 90 | 555 | 0.4 | |
Cumulus Media Urban Advantage | 40 | 28 | 520 | 0.4 | |
American Urban Renaissance Network | 41 | 132 | 514 | 0.4 | |
Cumulus Media Metro Latino | 42 | 56 | 445 | 0.4 | |
Cumulus Media Prime Reach | 43 | 117 | 424 | 0.3 | |
Cumulus Media Information | 44 | 30 | 400 | 0.3 | |
Cumulus Media Hispanic Select | 45 | 112 | 157 | 0.1 | |
Premiere FOX Business Report | xb | 46 | 5 | 133 | 0.1 |
Please note: When comparing these rankers to previous rankers, the RADAR 112 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.
xb Indicates no broadcasts in one or more component dayparts.
## Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
Here’s a run-down of the changes made for RADAR 112:
• Dial Global added 13 networks: DG Complete FM; DG Decision Maker; DG Engaged FM; DG Female Target; DG Female Target Weekend; DG Information Net; DG Market Select; DG Metro Music; DG Metro Women; DG News Brand; DG News Net; DG Reach Net; DG Women’s Week
• Premiere Radio Networks added 3 networks: Premiere America; Premiere FOX Business Report; Premiere Top 50 Optimized. These Premiere Radio Networks cannot be trended with prior RADAR studies. They have the same names as in prior studies, but their make-up is substantially changed: Premiere Daytime Adult; Premiere Daytime Youth; Premiere Money & Smarts; Premiere Prime Time; Premiere Super Moms; Premiere Urban; Premiere Young Influencers
• Dial Global discontinued 17 networks: Dial Global Adult Power; Dial Global Adults; Dial Global Complete FM; Dial Global Contemporary; Dial Global Digital 24/7; Dial Global Female Perspective; Dial Global FM Day; Dial Global FM Weekday; Dial Global FM Weekend; Dial Global Music & Entertainment; Dial Global News Day; Dial Global News Weekday; Dial Global News Weekend; Dial Global Weekend; Dial Global WFM Day; Dial Global WFM Weekday; Dial Global WFM Weekend
• Premiere Radio Networks discontinued 8 networks: Premiere Evening Adult; Premiere Evening Youth; Premiere Everyday Women; Premiere Money & Smarts :15; Premiere Super Moms :15; Premiere Top Market; Premiere Top Market 15; Premiere Young Influencers :15
Other Highlights:
* Radio reaches over over 66 million Adults 18-34 weekly.
* Radio’s Hispanic Audience 12+ increased by nearly 2 million over the last year. Radio reaches 95% of Hispanics 12+
* Network Radio reaches three in four Adults 18-49 and Adults 25-54.
* Overall Network Gross Impressions are down 14% versus RADAR 111. Dial Global/WWO (combo) accounted for about 2/3rds of that decline.
* DG Added 13 networks and dropped 17.
* Premiere added 3 networks and dropped 8. Premiere debuts: America, FOX Business Report, and Top 50 Optimized.
* PPM data comprises 53% of the RADAR sample base.
* Changes in listening reflect the differences in the newest quarter of listening, Fall’11 versus Fall’10.
United Stations Radio Networks’ USRN Impact Network has again gained in the 18-48 and 25-54 rankers, based on the specific daypart averages for Monday-Friday, 6am – 7pm:
Adults 18-49 #2 (up from #4)
Men 18-49 #2 (up from #4)
Women 18-49 #2 (up from #4)
Adults 25-54 #2 (up from #4)
Men 25-54 #1 (up from #4)
Women 25-54 #2 (up from #4)
Says USRN President/COO Jim Higgins: “United Stations continues to develop new programs and services and bring new radio station affiliates to our advertisers and sponsors who buy not only our RADAR rated Impact Network but our other networks and programs as well. Our staff is dedicated to growing our audiences in the new PPM world and we continue to make great strides forward for all of our networks and the advertisers and agencies that support them.”
The March 2012 survey period demonstrates network radio’s power in reaching a mass audience in all demos. Commercials aired on the 46 networks measured reached:
• 71.1% of Persons aged 12+ (185,126,000 Persons)
• 71.5% of Persons aged 18+ (168,415,000 Persons)
• 71% of Persons aged 35+ (116,505 Persons)
• 74% of Persons aged 18-49 (99,185,000 Persons)
• 74.6% of Persons aged 25-54 (93,816,000 Persons)