Densitron Adds Staff In Broadcast Department


It is known for display, touch-based interfaces and specialized ODM+ outsourced product design and development for manufacturers in the broadcast space.

Now, it seeks to further accelerate growth by hiring a SVP of Product; SVP of Broadcast Sales; and a VP of Marketing.

The appointments come at U.K.-based company Densitron.

  • Pete Semerak is now SVP/Product
  • Mark Price is appointed SVP of Densitron Broadcast Sales
  • Andrew Pons is now VP of Marketing for Densitron Broadcast

Semerak has previously been a Senior Director of Broadcast Engineering and Operations at Avid, and is a former VP of Research and Development at Grass Valley.

“I am absolutely delighted to be joining Densitron at a point when the company is so evidently going from strength to strength,” Semerak said. “Densitron is uniquely positioned to design and build hardware for broadcast manufacturers, allowing them to focus their engineering efforts on the move to cloud based software. In addition, our Intelligent Display System (IDS) broadcast control solution is in a unique position to unify the control of equipment right across the broadcast workflow. I am excited about the potential to further grow and enhance the product range and ensure that even more broadcast manufacturers and end users can enjoy the benefits of Densitron developed hardware and software.”

Price was most recently the managing director for EMEA & Americas at the cash management solutions provider Consillion.

Pons brings to the role more than 20 years’ experience of international marketing in broadcast and communications technology, including stints at RCT – Remote Camera Technologies (Director of Marketing) and VideoSys Broadcast (Marketing and Business Development Director). Most recently, he served as EMEA Marketing Specialist at Adtran, a provider of networking and communications equipment.

Simon Jones, CEO of Densitron, commented, “Hot on the heels of Densitron’s successful appearance at IBC 2022, I am delighted to confirm three major additions to our team. To their respective product, sales and marketing sides of the business, our broadcast business has grown significantly and we will continue to feed this growth with further additions of talent and capacity to continue scaling. – Pete, Mark and Andrew bring many years’ experience which will take us to the next level of growth.”