DAX States Its Case With U.S. Expansion


The world’s largest digital audio advertising platform, created by UK-based media and entertainment giant Global, has entered the U.S. market with the launch of a strategic sales division.

Who has been tasked with leading the new division at DAX?

It’s Ryan Rose, who joins the team as Director of Sales & Partnership Development. He’ll be charged with ushering in premium content partnerships — primarily in the on-demand and podcast spaces.

Rose will be based in New York, and he’ll report to U.S. Chief Revenue Officer Jeff McCarthy.

Matt Cutair, CEO of DAX US, says, “Bringing Ryan in to lead, what will be a growing, strategic sales group allows us to enhance our core audio ad offerings and deliver additional premium and integrated sponsorship to our valued customers.”

Rose most recently served as an Integrated Media Strategist at Horizon Media, where he worked with such brands as Capital One, Buffalo Wild Wings, NetJets and Giovanni Rana Pasta. Prior to Horizon Media, Rose was part of the advertising sales team at Triton Digital.