With an estimated population of 160,000, the La Crosse, Wisc., market comes in at No. 221 in rank, according to Nielsen Audio.
That was in Fall 2019, when the published ratings included just two commercially licensed stations, owned by Sparta-Tomah Broadcasting. The other operators in this market include Mid-West Family Broadcasting, Magnum Media and group of four FMs and an AM operated by La Crosse Media Group.
As of today, you can scratch one of those broadcast entities off the list of La Crosse operators, as the market further consolidates.
Three concurrent deals were filed Wednesday (6/3) with the Commission, all of which were brokered by Kalil & Co.