Cumulus Selects A Shreveport Local Leader

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It’s a sort of homecoming for an individual who joined Cumulus Media in 2003 and has been General Sales Manager of Townsquare Media’s Lafayette, La., radio stations for the last decade.


Meet the new head of Cumulus’ Shreveport, La., radio stations.

Taking the post of Vice President/Market Manager is Bossier City, La., native Paul Farnham Jr. 

He’ll oversee Hip-Hop and Contemporary R&B KMJJ-FM 99.7; Top 40 KQHN-FM 97.3; KRMD “Lite Rock 100.7”; KRMD-FM “Country 101.1; and Adult R&B KVMA-FM “Magic 102.9.”

Across his previous 11-year tenure at Cumulus, he held various sales roles of increasing responsibility, including positions as Key Account Manager, Local Sales Manager, General Sales Manager, and Director of Sales for the five-station Shreveport-Bossier City station group.

He reports to Mark Sullivan, Senior Vice President/Operations in the market for Cumulus Media. “I am so pleased to work with Paul again as he returns home to both the market and the company,” Sullivan said. “We’ve enjoyed many successes together and I look forward to many more in the years to come.”

Farnham added, “Returning to Cumulus Shreveport is an incredible opportunity. The properties here are truly outstanding, and I’m excited to build on the remarkable success already established in this vibrant market. Our listeners and advertisers are the heart of our community, and I look forward to continuing to deliver exceptional value and engagement for them. Together, we’ll elevate our presence and make a lasting impact.”