NEW YORK — It describes itself as “a global creator company” founded in 2016 “to inspire a new order in the marketing, advertising, and media landscape.” Now, it has forged a “unique partnership” with the leading audio content creation and distribution company in the U.S. that seeks to provide creators and marketers additional opportunities to reach their audiences.
The partnership between iHeartMedia and Whalar Group, with offices in New York, Los Angeles, Chicago, London, and Berlin in addition to Malaga, Spain and Tallin, Estonia, opens up creator access to iHeartMedia radio stations, podcasts, live events and social platforms.
“The two companies will collaborate to provide advertisers and marketers innovative ways to strategically pair content creators with their brands and deliver scale by leveraging iHeart’s multiple platforms with its trusted talent on both the national and local levels,” the companies said in an announcement released Monday (10/7).
Specifically, the partnership allows iHeartMedia and Whalar Group to collaborate in ways to identify and support creators who want to expand their reach beyond social media.
“Additionally, iHeart’s broadcast radio and podcast influencers will be able to draw on Whalar Group’s creative services, industry-leading technology, creator community, and social insights to help shape content in real time,” the company says.
Serving as President of the iHeart Influencer Network is Greg Ashlock. “Demand continues to grow for meaningful partnerships between creators and marketers,” he remarked. “As brands work to maximize the trusted relationships and connections that personalities have built with their audio and social followers, our partnership with Whalar will provide another opportunity for advertisers to reach our listeners with the right messages. We are excited to work with Whalar Group to leverage their social expertise and technology across our industry-leading spectrum of audio platforms to benefit both creators and advertisers.”
Whalar Group is led by co-CEO and co-Founder Neil Waller.
