NEW YORK — Some 52% of TV content viewers have cancelled or lost access to at least one of their subscription video-on-demand (SVOD) services within the past year. And, among those who cancelled or lost access within the past 12 months, the main reasons cited include efforts to cut subscription costs, recent price hikes, and perceived lack of value for the cost.
That’s the key finding from Horowitz Research’s just-released State of Media, Entertainment & Tech: Subscriptions 2024 report.
