The Jacksonville, Fla., market has seen its Hispanic population grow exponentially over the last 25 years. This is thanks to its status as a big United States Navy town, and for its surrounding agricultural communities.
Now, consumers who prefer the sounds of such Spanish-language recording artists as Christian Nodal, Banda MS and La Arrolladora Banda el Limón have a new place to turn to in this fast-growing corner of the Sunshine State.
That’s because Regional Mexican programming has just replaced Sports Talk on an iHeartRadio FM property in the market.
