COVID-19 Claims ‘Game’ Translator As iHeart/Jacksonville Welcomes ‘Patrón’


The Jacksonville, Fla., market has seen its Hispanic population grow exponentially over the last 25 years. This is thanks to its status as a big United States Navy town, and for its surrounding agricultural communities.

Now, consumers who prefer the sounds of such Spanish-language recording artists as Christian Nodal, Banda MS and La Arrolladora Banda el Limón have a new place to turn to in this fast-growing corner of the Sunshine State.

That’s because Regional Mexican programming has just replaced Sports Talk on an iHeartRadio FM property in the market.

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