Across the U.S., listeners to iHeartMedia-owned Country stations can find Bobby Bones in morning drive thanks to a lucrative syndication deal this former Austin-based Top 40 air personality has in place with the nation’s largest audio media company.
He’s also a familiar face to TV viewers thanks to his role as a mentor on American Idol and the winner (with Sharna Burgess) of season 27 of Dancing With the Stars.
Now, Bones — a New York Times best-selling author, too — has deal with the stateside arm of BBC Studios.
Mr. Bones, who first found fame as a Little Rock-based radio host, has signed an exclusive television development deal with the Los Angeles-based arm of the London-based media giant.
This will see Bones, who is physically based at WSIX-FM in Nashville, work exclusively with BBC Studios across all television media as an executive producer, with an intent to develop and potentially host original unscripted series, in addition to select scripted projects.
Bones is currently working with BBC Studios on an unscripted series about … himself. Breaking Bobby Bones slated to debut on National Geographic. The plot? Bones travels across America to meet hard-working hometown heroes with unique jobs, skills and abilities “who put him to the test to see if he has what it takes to keep up with them.”
Bones first worked with BBC Studios’ Los Angeles production arm on Dancing with the Stars.
“Bobby Bones’ life story is a testament to his strong work ethic and perseverance,” said Valerie Bruce, General Manager of BBC Studios’ Los Angeles Productions. “The way in which he overcame adversity to achieve his own version of the American dream is an inspiration. His ability to connect with audiences is powerful, as he proved on Dancing with the Stars. Bobby Bones is a creative force in his own right, and I am thrilled to officially welcome him to our team to jointly develop bespoke projects that reflect his unique brand and personality.”
