TVision, which seeks to gain business partners by measuring every second of TV and Connected TV viewer engagement, has signed an expanded licensing agreement with measurement firm VideoAmp that brings TVision’s person-level calibration data for Connected TV to the VideoAmp sphere.
The new deal expands an existing agreement between the two companies for linear data.
“Viewers move from linear to CTV viewing experiences seamlessly and within viewing sessions. It’s important to us to have holistic person-level data to understand the true viewer experience and measure app and network engagement in a transparent manner,“ explains Randy Laughlin, SVP, Strategy and Partnerships at VideoAmp.
TVision reports second-by-second attention and co-viewing for all major linear TV networks and channels, as well as a wide variety of apps. The company measures millions of programs and ad impressions.
“We are excited to deepen our relationship with VideoAmp, a clear leader in the TV measurement space,” states Yan Liu, CEO of TVision. “By combining our linear and CTV person-level data with their strong household-level data, VideoAmp extends its leadership position in the market.”
