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A ‘Supply-Side Attention Targeting’ Tool for Connected TV Arrives

RBR-TVBR

Nielsen’s VideoAmp Lawsuit Should Be Tossed, Judge Suggests

Adam Jacobson

Co-Viewing Data Come With New VideoAmp, TVision Deal

RBR-TVBR

Linear TV Loses To Connect TV. Says Who?

Adam Jacobson

TVision Secures A Big Investment Round, Led by iSpot

Adam Jacobson

Mid-Term Election Ads Catching Viewers ‘Eyes’

RBR-TVBR

Does T-Mobile’s TV Failure Signal The End of MVPDs?

Adam Jacobson

TVision Names Its First COO As New Funding Is Secured

RBR-TVBR

Attention, Marketers: Q4 ‘Watch’ Metrics Released

Adam Jacobson

Latest ‘Attention Ratings’ Show Modern Turn

RBR-TVBR

For TV’s Ad Future, All Eyes Are On Attention Metrics

Adam Jacobson

Cable Outpaces Broadcast for Viewer Attention

Adam Jacobson

‘Eyes On Screen’ Study Spotlights Short-Attention Teens

Adam Jacobson
Cable / Satellite

Where The Eyeballs Are

Adam Jacobson
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