Media research firm Coleman Insights is giving new life to its Integr8 USA national callout music testing service, which the company launched in May 2023.
Integr8 USA originally served three formats with new music research—a combined Pop test for CHR and Hot AC, as well as tests for Country and Alternative.
In what it calls “response to subscriber feedback,” Integr8 USA is now offered for four formats, with CHR and Hot AC served with their own services.
“The new structure brings Integr8 USA into alignment with client strategies for both formats, including focused audience targeting and pacing that reflects each format’s respective music cycles,” Coleman Insights notes.
Integr8 USA now offers 34 weekly new music reports and four recurrent reports. “This slight reduction in the number of reports previously offered is more in sync with the strategic needs of music programmers and allows Coleman Insights to lower the price of the service to subscribers,” says Coleman Insights, led by President Warren Kurtzman.
