SANTA CLARITA, CALIF. — She began her career as a sales assistant for Petry Television some 30 years ago and has also been an account executive for the ABC affiliate serving Bakersfield, under McGraw Communications ownership. Since August 1998, she has been linked to the CBS and FOX stations serving this southern San Joaquin Valley city.
Now, she will lead those stations for owner Sinclair Inc.
Now in the role of VP/General Manager for KBAK-29 and low-power KBFX “FOX58” in Bakersfield is Cindi Dias.
She rises from General Sales Manager, a role she held for 17 years.
Commenting on her new role, Dias said, “I am extremely honored … My commitment to the Bakersfield community, our dedicated employees, and valued advertisers, has never been stronger. It’s an exciting time in our industry and I am looking forward to leading this incredibly talented team into the next generation of broadcasting. Through innovation and world class marketing opportunities, we will continue to serve our community with excellence, while pursuing new ways to meet them where they are.”
Rob Weisbord, Sinclair’s Chief Operating Officer and President of Local Media, commented, “We are thrilled Cindi will now be leading the stations in Bakersfield, where she had deep relationships in the market. She has a proven record of successful management, multimedia sales experience and developing strong leadership teams, and we look forward to building on our momentum in the market.”
Dias has also been with former Smooth Jazz radio station KSMJ in Bakersfield, as an account executive.
