The is the fifth time that the Crown Media Family Networks/Parents Television Council “Crown Award” has been given, and it’s going to the Coca-Cola Company. The award recognizes the recipients support for family-friendly programming.
PTC is well known as the most dogged of media decency watchdogs. CMFN is said to be a leader in family-friendly program production.
“Coca-Cola is a long-standing and highly valued advertising partner that has demonstrated an unwavering dedication to quality entertainment all members of the family can enjoy,” said Crown Media Family Networks President and CEO, Bill Abbott. “On behalf of Crown Media Family Networks, I am delighted to present them with the 2012 Crown Award, which honors their ongoing commitment to trusted, responsible programming. We look forward to continuing our collaboration with Coca-Cola for many years to come.”
PTC’s Tim Winter added, “The Parents Television Council is proud to help honor Coca-Cola with this well-deserved award. The company has consistently earned a spot on our best advertisers list by sponsoring programs the whole family can watch together, including America’s Funniest Home Videos and American Idol on broadcast TV. In partnership with Hallmark, one of the most reliable providers of quality family programming today, we extend our hearty thanks – and our congratulations – to Coca-Cola for adopting responsible TV advertising practices and supporting programs that reflect its corporate values.”
Coca-Cola joins the list of past recipients, which includes Kraft, General Mills, Walmart, and Procter & Gamble.
