For a generation of broadcast media professionals, Clay Holladay is a well-known figure. From Mississippi’s state capital, his New South Radio has included various properties across the Deep South.
Now, it will be minus one AM and an FM translator serving the city of Jackson.
WSFZ-AM 930 in Jackson, Miss., along with FM translator W296DD at 107.1 MHz, are being spun to SSR Communications for $84,000.
WSFZ’s history in Jackson, Miss., dates to 1938, when under the WSLI call letters it became the city’s second radio station under Standard Life Insurance Co. ownership. It took the WSFZ call letters in 1997.
In recent years the station has offered a simulcast of classic Country WJXN-FM and, later, WHJT-FM. Then, it stunted with continuous plays of such songs as “Hotel California” by Eagles and “Blurred Lines” by Robin Thicke. There was even a report of Alternative music heard on the station in 2019.
Now, with a 10% escrow payment made, what happens to WSFZ is up to SSR, led by Matthew Wesolowski and a 50/50 partnership between him and Carl Michael Adkins.
There is no broker or finder in this transaction.
