The cloud-native broadcast-grade audio distribution platform under the Skyview Networks umbrella has earned an NAB Show Product of the Year 2026 award, selected by a panel of industry experts across 16 categories.
With a pledge to modernize distribution and bring new monetization opportunities to an industry with its share of high-profile fiscal challenges, Cirocast is eyed by Skyview as a product with growth potential and new client adoption.
For Eric Trabb, Sr. VP of Strategic Alliances and Partnerships at the NAB, Cirocast is viewed as “a cutting-edge solution enhancing a critical stage of the content lifecycle and helping storytellers succeed in today’s dynamic media landscape.”
At the 2026 NAB Show, Skyview Networks demonstrated how Cirocast assembles fully mixed, market-specific audio feeds in the cloud before delivery, moving ad targeting, copy splits and content personalization upstream.
Building on that interest, Skyview Networks has already gained early traction, it says, bringing initial clients onto the early implementation of the Cirocast platform as it continues to roll out its feature set, including individualized affiliate feeds and expanded monetization capabilities.
“These early deployments reflect the impending need of audio networks in the face of C-Band regulation to modernize to cloud-based distribution solutions that offer greater flexibility without sacrificing delivery performance,” Skyview Networks says.
Unlike legacy satellite workflows where rigid copy splits and edge-based processing limit flexibility, Cirocast creates individualized feeds for each affiliate in real time. Those fully assembled feeds can be delivered into cloud-based automation systems, virtualized environments or existing on-premise infrastructure, all managed from Skyview’s single platform.
“Broadcasters at NAB were very clear about what they want next,” said Andrew Kalb, Executive VP of Strategic Business Operations of Skyview Networks. “They are looking for flexibility and monetization benefits without giving up the performance, reliability or confidence they associate with satellite distribution. Cirocast delivers that balance, and its early accolades demonstrate the industry’s understanding of this balance and serve as a meaningful validation of this direction for Skyview Networks and the partners we serve.”
