CBS Holds Ribbon-Cutting For NAACP-Backed Daytime Drama Debut

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A new “soap opera” on network television, in 2025? That’s indeed in the works at CBS, thanks to a three-way partnership between the Paramount-owned network, the NAACP and a division of Procter & Gamble Co. 


The result is the first-ever one-hour African American-centric daytime drama and the first “soap” to premiere since “Passions” gave it a shot in 1999.

 

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