Selling vehicles to young television fans
This study is a very simple tool to help television stations sell ads to people in the automobile business; and conversely, for people in the automobile business to make informed decisions about ad placement. Today’s info culled from the massive database of Prosper Insights and Analytics sheds light on six young-skewing TV formats. It’s the second of six installments.
Selling vehicles to young radio fans
House Communications Subcommittee Chair and NRCC head Greg Walden (R-OR) criticized Social Security cuts in a budget submitted by President
The digital devices of television fans
As digital gains, traditional advertising venues tend to shrink – unless they take effective steps to partake of the digital portion of the advertising
The digital devices of radio fans
The slice of advertising pie being consumed by digital venues is getting bigger and bigger. The bad news: Other slices are getting smaller
Television program demographic rankers
Here is the companion piece to “Slicing and dicing the television audience,” which ran in this space two weeks ago on 3/11/13. This report
Radio program demographic rankers
Here is the companion piece to “Slicing and dicing the radio audience,” which ran in this space two weeks ago on 3/4/13. This report...
Slicing and dicing the television audience
We’ve taken apart the demographic statistics from the data wizards at Prosper Insights & Analytics for the radio side of broadcasting – and now...
Slicing and dicing the radio audience
The data wizards at Prosper Insights & Analytics have updated their massive databases that provide vital intelligence on the crossroads between broadcast programming, consumers,...
Consumer confidence rebounding but volatile
So says the latest report from Prosper Insights & Analytics. Consumers expressed more confidence in February 2013 than they did the month and the...
The buying habits of TV fans, part 2
Following our dig into the BIGinsight database to get an idea of who the most frequent buyers of several miscellaneous common purchase items cross-checked...
The buying habits of radio fans, part 2
We already took a look under the hood of the BIGinsight database to get an idea of who the most frequent buyers of several...
The buying habits of television fans
Do you ever find yourself checking out what the people around you are checking out when you’re at the grocery store? If you’re in...
Consumer confidence down month over month
But it’s up year over year. That’s the latest from BIGinsight, which finds that over a third of respondents are confident about the chances...
The Occupations of the Radio Audience
Every station would like to pad their ratings with listening from fans while they’re on the job. To that end, it might be good...
Pet faves of television fans
This study based on the in-depth research of BIGinsight falls more into the category of know your audience than anything else – but this...