Billions Of Digital Ad Dollars Will Be Lost To Fraud In 2018

A new report from U.K.-based Juniper Research focused on the Canada, Germany, Great Britain and the U.S. finds that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022. For "traditional" media, it's yet another bit of data to add to the media kit when pitching clients against the rising tide of local digital media.

NAB Speaks Up With ATSC 3.0 Critic Debunking

The NAB on Monday filed an ex parte letter with the FCC that it says refutes filings by several wireless interests regarding the alleged difficulty of complying with any Next Gen tuner mandate in mobile devices. "NAB nor any of our fellow Next Gen TV petitioners have never sought such a mandate, and in fact have expressly stated several times that we do not seek such a mandate," the broadcast media industry's chief lobbying organization asserts.
Cable / Satellite

Newest Nielsen Cable Network UEs Reflect ‘Worsening’ Trends

Halloween may be one month away, but the owners of cable TV networks and MVPDs — along with the American Cable Association's members — may have just gotten an unwanted scare courtesy of Nielsen. The October 2017 cable network Universe Estimates were released by the ratings company on Monday, and they point to an ongoing decline in pay TV network penetration rates.

Sunday Night Static For DirecTV Now Subscribers

In front of a national audience at FedEx Field in nearby Landover, Md., Washington Redskins quarterback Kirk Cousins threw for 365 yards and three touchdowns, giving the home team its biggest win in years. It was a sight to see. Unfortunately, many DirectTV Now customers were unable to see it, as the OTT-based "small bundle" TV service experienced a Night of Horrors replete with error messages and Tweets of apology.

EAS Test On Schedule For Wednesday

"This is only a test." That's what listeners will see and/or hear at 2:20pm Wednesday — unless there's a true emergency that unfolds. The Federal Emergency Management Agency (FEMA) and the FCC are on schedule for its nationwide test of the Emergency Alert System.

A ‘Pivotal’ Turn For Radio Dollars, As Broadcast TV Trends Look Grim

The man who has emerged in recent months as a "Wordy Rappinghood of Wall Street" for his prolific reports on the state of advertising-fueled businesses — including broadcast media — has offered an update on ad growth estimates for 2017 and the following four years. According to Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser, local radio's revenue dip will be smaller than that of local TV.
FCC

Post-Incentive Auction Second Filing Window Opens Oct. 3

With the end of the FCC's incentive auction, the Commission initiated a transition period during which the facilities of broadcast television stations that received new channel assignments in the post-incentive auction repacking process will be reauthorized and relicensed. The second filing window for eligible full power and Class A stations to file for alternate channels and expanded facilities has now been set to start a week from Tuesday.

Will AT&T and DirecTV Drop WNEM?

That's a question Meredith Corporation would certainly like an answer to. WNEM-5 is the company's CBS affiliate in the Flint-Saginaw-Bay City, Mich., DMA, ranked No. 72. Come Saturday at 12:01am, the station could be yanked from AT&T U-Verse and DirecTV lineups thanks to yet another retransmission fee dispute between an MVPD and a broadcast company.
CBS

CBS Corp. Inks Subscription For Nielsen OOH Numbers

CBS Corp. has signed off on a deal that gives the company access to Nielsen’s National Out-of-Home Reporting Service. The agreement provides CBS with out-of-home viewing data, including ratings for all programming and commercial content that aired on the network for live plus seven days of time-shifted viewing.
Rupert Murdoch

Murdoch Blocked On Fox-Sky Consolidation

Rupert Murdoch’s media company has hit a roadblock in its bid to consolidate 21st Century Fox and Sky. Karen Bradley, Britain’s secretary of state for culture and media has referred the matter to Britain’s Competition and Markets Authority, for more rigorous regulatory scrutiny.

Nielsen And clypd Collaborate On Audience Targeting

Nielsen has announced that it will collaborate with clypd, a leading audience-based sales platform for television networks. The syndicated service will offer a fully integrated, linear TV targeting solution for marketers, agencies, buying platforms, and publishers seeking to plan and buy on demographics beyond age and gender.
NFL / National Football League

NFL TV Ratings – Not So Healthy

Comparing year-to-year, Week 2 of the regular season saw a 4% drop in live and same-day average viewers of Sunday games, and a 14% drop in viewers for Monday Night Football, compared to the 2016 season. For Week 1, there was a huge 13% average ratings drop. If the trend continues, it will cost the networks big money.
Money

What Is Broadcast Media’s Revenue Outlook?

The U.S. broadcast station industry, including radio and TV stations, generated $48.5 billion in total revenue in 2016, according to Kagan, a group within S&P Global Market Intelligence. What's the five-year outlook for radio and TV station ad revenue? Look no further.

Magna: The Aging Audience For Live Sports

Here's a statistic broadcast TV stations heavily invested in live sports play-by-play may not like to digest: Your audience has not only a touch of grey, but it's becoming a Silver Convention. That's according to newly released data from Magna Global.

Take Two For Meruelo and Hero For L.A.-Market CSA

Some 3 1/2 months after the Bob Behar-led Hero Licenseco backed out of a multi million-dollar deal trading its post-Spectrum Auction Channel-sharing Agreement to a fast-growing media company based in Los Angeles, it appears that the deal is back on. According to a Form 314 filing with the FCC, this "zombie station" will indeed soon become a video service sibling to such iconic radio brands as "Power 106" and KDAY.