TV/Cable News

That's the attention-grabbing headline plastered on the promotional announcement for the release of the latest Quarterly TV Attention Report from TVision Insights. The TVision report seeks to tell advertisers which demographics truly engage with television, which TV shows hold viewer interest, and which brands combine engaging content with effective media planning in order to garner the most attention. The Q2 2017 report yielded three key conclusions.

The owner of a FOX affiliate in the Deep South petitioned the FCC to modify the TV station's market to include communities some 60 miles to the northeast — including one that's the home to a major university. The FCC's Media Bureau just released its ruling on this request, from Woods Communications Corp.

The Disney|ABC Television Group has given another vote of confidence to Nielsen's national out-of-home reporting service. In an announcement made Wednesday, the flagship ABC broadcast TV network will now join ESPN and ESPN2 as networks participating in the opt-in syndicated service.

After 17 years as a morning co-anchor at WABC-7 in New York, Lori Stokes is leaving the Walt Disney Co. O&O. She made the announcement just before 7am. Stokes, along with 10+-year co-anchor Ken Rosato, enjoyed the highest ratings of any local news program broadcast in the U.S. A search for her successor is on.

Are advertising agencies and the digital darlings of Madison Avenue smack dab in the middle of "a new era" for digital? "We don’t think so," declares Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser. Wieser has data that debunks this theory.

Enabled publisher clients will now be able to receive credit for video distributed on Facebook and YouTube in Nielsen's Digital Content Ratings. Additionally, one growing OTT service will be providing select media partners with credit for current series content distributed on the platform, with data evaluation set to begin this month.

Spanish Broadcasting System released its Q2 2017 results following Monday's Closing Bell on Wall Street, and in doing so revealed a fact that could be vexing to Chairman/CEO Raúl Alarcón Jr.: SBS's TV division saw local sales decreases that led to a 24% drop in segment net revenue. If not for its Mega TV operation, SBS would have seen a flat Q2, driven by special events tied to its radio stations.

In last week’s Media Monitors TV Spot Ten report, Progressive and McDonald’s were the big players. What's truly noteworthy, however, is the big surge in activity seen by one major automotive dealer association.

It's another big week for auto insurance companies, the latest Media Monitors Cable Spot Ten shows. However, there's some interesting activity at the bottom of the chart, and it suggests that wireless services companies are set to bring more dollars to MVPDs.

In late July, a multimedia campaign launched by Procter & Gamble Co. attracted the attention of many. The effort, "The Talk," is tied to a campaign designed to start a dialogue about how Black parents should talk with their children about dealing with racial prejudice. It is airing on a significant number of NABOB member stations.

Want to gain some valued intelligence on where your local ad dollars may be flowing to? Save the date now: the Local Online Advertising Conference 2018 just may be the place to learn how to monetize your stations' websites, apps, and video streams.

Viewers of the University of South Florida's noncommercial public television station have until Oct. 15 to continue watching the programs the station airs. Come Monday, Oct. 16, there'll be nothing left to see: WUSF-16 in Tampa will be part of the city's past, joining the Tampa Tribune, WLCY and "95YNF" as a new part of Tampa Bay's media past. 

If you can’t beat ’em, or compete with ’em, partner with ’em. For Fox Networks Group, that means teaming up with Alphabet-owned YouTube as it seeks to grow the brand value of its Teen Choice Awards. FNG and YouTube are set to expand its “Teen Choice 2017” across digital platforms. That sees the launch of Teen Fest 2017.

One of Western New York's more familiar faces is returning to the local TV news scene, in a move that could jolt Nexstar-owned WIVB-4 and The E.W. Scripps Co.'s WKBW-7 just as both stations are seemingly gaining momentum in Buffalo.