TV/Cable News

NBCUniversal is touting the fact that it has exceeded advertising expectations for the long-awaited return of pro basketball action to the company. In particular, close to 170 ad partners are committing to the NBA on NBC, and "nearly all" of the inventory is sold out.

Connected TV and AI-fueled programmatic advertising specialist Viant Technology Inc. has expanded its relationship with Fox Corporation's free ad-supported streaming television (FAST) channel platform, bringing advertisers seeking addressable opportunities with new windows for reaching specific consumers.

Hispanic households are watching more TV, co-viewing more often, and relying heavily on over-the-air broadcasting, especially when Spanish is the dominant language at home. That's according to new data from the Advertising Research Foundation's DASH TV Universe Study, released during Hispanic Heritage Month.

Advertisers are flooding Connected TV with dollars, but a new industry report suggests they're flying blind. The missing ingredient isn't creative firepower or bigger budgets. It's data. Specifically, the standardized metadata that would allow them to know exactly what they're buying.

A veteran news executive with a track record of launching innovative broadcast technology and driving digital growth across multiple markets is heading to New York's Southern Tier to take the reins at a CBS affiliate with a storied history in the region.

Google's plans to drop the Univision broadcast television network from its main bundle on YouTube TV have come to fruition. This led TelevisaUnivision and the MMTC to lambast the "big tech" giant for a move they say is discriminatory against Spanish-speaking audiences.

Jim Rutenberg, a writer for The New York Times, asked Brendan Carr during a post-November Open Meeting press conference on Tuesday if the FCC should look at programs such as "The View" to see whether the ABC chat show and similar programs are bona fide news or something running afoul of Commission rules.

Hearst Media Production Group will begin provide programming for a three-hour educational and informational (E/I) block on a nationally distributed Spanish-language digital multicast network that's part of NBCUniversal Local's Telemundo Station Group.

As expected, shareholders of NYSE-traded FuboTV Inc., parent of the eponymous "sports-first" virtual MVPD platform, have approved the company's previously announced transaction with The Walt Disney Company that effectively combines Fubo’s business with the Hulu + Live TV business.

A half-day full of sessions of particular appeal to more than 150 C-suite executives and senior leaders from across the broadcast TV and media industry is being finalized for the 2025 TVB Executive Summit, scheduled for October 9 at Hearst Tower on West 57th Street. 

BET Media Group and free ad-supported streaming television (FAST) platform Pluto TV are expanding their partnership by bringing more BET content to a platform that is increasingly attracting viewers.

When it comes to enticing hungry consumers, there's one QSR that strongly believes that spot cable will help fill the drive-thru lanes and get customers to come in to its quick-service restaurants. And, as seen in the latest Media Monitors Spot Ten Cable report, this QSR invested in more than 100,000 commercial airings last week.

The 2025 Local Broadcast News Study, a 3,100+ respondent study conducted by GfK/NIQ, takes a deep dive into users of local broadcast news to see how they receive local news content, the value they place on local news and the influence of local news on consumer purchase decisions.

For those actively following the low-power broadcast television business in the U.S., Jeff Winemiller and Kristina Bruni are familiar figures who have been involved in many a trade of late. Now, Winemiller is agreeing to sell three LPTVs to Bruni in a deal just submitted to the FCC for its regulatory approval.

For two years, Erie, Pa.-headquartered Lilly Broadcasting has operated a low-power TV station in the territory of Guam that's home to ABC and FOX programming. Pending FCC approval, Lilly will become the owner of the facilities bringing this programming to the South Pacific.