TV/Cable News

Tired of those global looks at just how rapidly digital advertising is growing, and its potentially negative impact on your company in the coming years, should digital strategy and innovation be absent from your C-Suite? Sorry. New analysis from Juniper Research demands your attention.

That's a question posed by Asma UL Husna, of Insider Monkey. Husna was intrigued as to the "smart money sentiment" toward Tribune Media Co., ahead of its merger with Nexstar Media Group. As such, Husna examined hedge fund sentiment, and offered the following conclusions.

Nexstar Media Group on Tuesday revealed that indirect wholly owned subsidiary Nexstar Escrow Inc. intends to offer up to $1.12 billion in aggregate principal amount of new senior notes due 2027 — in a private offering. One day later, pricing of the notes was set, with an aggregate principal amount of 5.625% expected to be completed on or about July 3.  Now, the broadcast TV company poised to merge with Tribune Media has priced -- through its Nexstar Broadcasting -- a pair of term loan facilities.

On January 24, 2011, Nielsen shares were priced at $25.  Today, investors would be pleased to see shares reach that value. It's been nearly two months since that's happened.

DirecTV parent AT&T has filed a "bad faith" complaint with the FCC against nine licensees -- all with agreements giving Sinclair Broadcast Group control of their stations -- that have collectively "pulled" 20 stations from DirecTV and U-Verse homes on May 30 and June 10.

An individual who completed the NAB Leadership Training Program and rose through the ranks at Media General before joining Nexstar Media Group thanks to its January 2017 merger has just been given a key corporate role as a Dallas-based SVP and Regional Manager.

Of all media, TV's impact on consumer purchasing behavior is tops. In fact, the impact is greater than all other media combined, a new study finds. Who commissioned this rosy report? None other than the Television Bureau of Advertising (TVB).

Two months after a voluntary entry into debtor-in-possession status, Fuse Media provided a positive update, noting that the media brand for Latino and multicultural millennial and GenZ audiences will emerge from Chapter 11 on schedule and "materially stronger."

Standard Media Index took a close look at Upfront demand, and compared what was reported in summer 2018 to what was seen through April 2019. What was SMI's assessment? There's a large dichotomy between expectations and results, with two possible causes.

The owner of television stations in Louisville; downstate Illinois; and the small city of Lima, Ohio has extended its agreement for local TV measurement services with Nielsen. At the same time, word has leaked out that this broadcaster's VP is leaving on July 5.

Comcast's advertising arm has moved forward with a new initiative designed to help the industry "deliver a sound, scalable and sustainable addressable solution to marketers that maximizes the impact and value of television as a marketing platform."

When it comes to gender diversity on its board of directors, one broadcast television company stands out -- and will be honored by the Women's Forum of New York at its Breakfast of Corporate Champions in early November for this feat.

The rollout of 5G wireless communications technology will undoubtedly reshape how consumers get their audio and video content. Now, not only 5G but 6G are getting a boost from a joint research and development pact signed between South Korea's SK Telecom and three cell phone makers.

Since 2018, one of the key revenue drivers for Entravision Communications has been Headway, which serves as Entravision's programmatic advertising business unit. As of today, it has a new leader -- one charged with bringing digital revenue back into positive territory after a glum Q1.

On July 9, new legislation that would require the nation's pharmaceutical companies to show the prices for their prescription drugs in every TV commercial is set to become law. The Association of National Advertisers (ANA) and three leading pharma companies have just sued the Trump administration in a unified effort to put a stop to the rules.