The NEXTGEN TV Rocket Docks At Space Needle
ATSC 3.0-powered next generation television signals have been launched in the biggest DMA to date: the home of Russell Wilson, and the setting for the cinematic classic "10 Things I Hate About You."
Culture Is King For SVOD and Social Media
Subscription video on demand (SVOD) consumers between the ages 13 and 49 have become more culturally literate, primarily due to Netflix, YouTube creators and social media featuring increasingly diverse and global content. In fact, more than half of Gen Zers and parents have watched a show in a language they do not speak, with Hispanics over indexing on this trend.
Scripps Prices New Senior Notes Offering
A wholly owned Scripps subsidiary on Monday launched an offering of $700 million of new senior secured notes and $500 million of new senior unsecured notes. The secured notes from Scripps Escrow II are expected to mature in 2029, and the unsecured notes are expected to mature in 2031. Pricing of the private offering has now been finalized.
A New Linear TV Programmatic Ad Solution for Cable TV Operators
Convergent TV advertising platform Beachfront has teamed up with a video delivery platform provider to help bring real-time, programmatic monetization of linear spot, over-the-top (OTT) and video-on-demand (VOD) ad inventory.
Google’s Selection for The 2021 News Innovation Challenge Is …
Google’s GNI Innovation Challenge has selected one of the nation's leading broadcast TV companies for $200,000 in funding to support a multi-platform journalism project focused on health disparities in the Mississippi Delta and Appalachia regions of the U.S.
A Big MVPD Win For ‘Local Now’
Local Now, a subsidiary of Byron Allen’s Allen Media Group, is available across a portfolio of OTT, CTV mobile, and TV platforms. As of today, it is also available on one of the nation's biggest MVPDs.
‘New Nielsen’ Debuts at Investor Day 2020
For Nielsen Holdings, Wednesday was "Investor Day." It was also the day the company formally unveiled the "new Nielsen," with a "detailed view of its focused growth strategy and medium-term financial framework" on display.
Spot On: NBCUniveral One Platform Adds Local Marketing Tool
NBCUniversal is expanding digital inventory and audience targeting capabilities to local marketers across the nation by bringing its recently launched NBC Spot On platform under the NBCUniversal One Platform trading model. This, it says, is the next way it is scaling its offerings, opening up its audiences and assets "to even out the playing field for all marketers."
Five-Year-Old ‘White Spaces’ Docket Terminated By FCC
In support of a goal to preserve a vacant channel for use by white space devices and wireless microphones, the FCC in 2015 proposed rules for TV stations applying for a new, displacement, or modified facility in the television band. Now, largely due to "other actions" the FCC has taken to support white space devices and wireless mics, the docket has been terminated.
Light Extinguished: Byron Allen’s ‘Grio’ Primed To Grow In 2021
Byron Allen and his team are busily preparing for the transition, scheduled for Dr. Martin Luther King, Jr. Day, of recently acquired digital multicast network Light TV to the latest offering to target Black TV consumers. It extends a brand already serving as an integral part of Allen Media.
A New MVPD Focus For NATPE
In addition to forming a soon to be named MVPD committee and conducting special MVPD-focused keynotes and sessions during the NATPE Virtual Miami conference, scheduled for January 19-21, 2021, a December 15 kickoff event is in the works.
Measuring News Consumption in a Digital Era
A new Pew Research Center analysis explores how best to measure public news consumption – asking, which current survey practices work well and where might changes be in order?
COVID-19 Vaccine? Include Field Journalists In Early Rollout
A coalition of organizations and lobbying groups including the NAB have formally written to the CDC Advisory Committee on Immunization Practices with a plea that journalists providing "critical and essential functions in their communities" be included in early phases of COVID-19 vaccine deployment.
Disney’s ‘Magical’ 2020 on Wall Street: ‘Where to From Here?’
In the Hollywood trade publications, it's taking its lumps, as Disney engages in a reduction in force that includes not only television production but also the closure in early 2021 of its Radio Disney operation. On Wall Street, it's a bit of a different story, and none other than noted analyst Michael Nathanson is gushing over the Mouse House.
Sunshine State Sees Launch of Gray’s First NEXTGEN TV Station
On Wednesday, December 2, one of the nation's largest broadcast TV station owners quietly flipped the switch firing up the first ATSC 3.0-powered transmissions for one of its over-the-air television properties. As such, Tallahassee is the first market where Gray Television has a NEXTGEN TV operation in place.














