Take a glance at the latest Media Monitors Spot Ten TV report, and you’ll see one matter of fact as clear as today: auto insurance brands are as competitive as ever.
And, they’re spending money at spot TV.
For the week ending January 10, GEICO and Liberty Mutual Insurance are the big No. 1 and No. 2 by play count at spot TV, while Progressive returns to the Spot Ten at no. 7.
The efforts somewhat overshadow a surge in spot TV activity from QSR giant McDonald’s, while P&G laundry brand Tide steps it up, too.
What does the latest Spot 10 Cable report look like?
A massive cable advertising push to get Discovery viewers to try the Discovery+ OTT platform continues, with some 142,313 ad plays detected last week by Media Monitors.
That overshadows strong efforts at Spot Cable for GEICO, Liberty Insurance and Progressive.
