TV/Cable News

On Thursday, the broadcast television group led by Byron Allen closed on its acquisition of a Meredith Local Media property it chose to sell in order for it to complete its sale to Gray Television for upward of $2.8 billion. Now that the spinoff deal has been completed, Gray's closing on the Meredith properties is on track for a Q4 completion.

Hearst Television has officially turned on the lights at Hearst Audience Marketplace, described as "a data-driven audience-targeting feature enabling marketers to use connected TV (CTV), over-the-top (OTT) and programmatic display/video platforms more easily to reach the most specific category of consumer down to zip-code level."

The Video Advertising Bureau (VAB) has released an in-depth custom analysis of the marketing and media investment strategies of some of the fastest-growing DTC brands. VAB analyzed the following 30 brands, which the groups says "are each embracing a total audience marketing strategy to successfully fuel business outcomes."

The independent TV measurement and analytics firm known as 605 has expanded its partnership with data and technology provider PlaceIQ, a relationship that brings "always on" planning, measurement and attribution to the television marketplace. How so? 

The NBCUniversal-owned Spanish-language network will be marking New Year's Day 2022 with its arrival in a big Midwest DMA, where Gray Television will make a low-power facility a sibling to the full-power UHF CBS affiliate it operates alongside the local affiliate for The CW Network.

Where Sinclair Broadcast Group's shares will go come November 2021 and beyond could be fueled by Sinclair's third quarter performance. And, we now know when the company will be sharing its fiscal report card for the period ending September 30.

CANAL+ is taking a 70% majority stake in SPI International. It's a move that's also a vote of confidence in SPI, as has pledged to keep the current management team and operational structure in place.

The power of the auto insurance brands can be seen once again at Spot Cable. The latest Media Monitors Spot Ten Cable report is out, and for the last week, four of the top 10 spots by play count are represented by auto insurance specialists. Who's at No. 1?

The company's shares have been on the rise across 2021. Still, Wall Street wonders if Entravision Communications' stock is undervalued? We have the review of EVC from Zacks Equity Research to share with you.

A new television viewership report from the spot cable arm of the company that owns Peacock, NBCUniversal and Universal Studios, as well as Comcast, finds that streaming "consistently" serves as a strong complement to traditional TV ad campaigns.

The Gauge, Nielsen's snapshot of viewing trends, shows a leveling of viewership after three months of steady growth. We've got the details right here.

Gray Television’s dedicated investigative team is readying the launch of a new weekly program featuring "watchdog reports" about government corruption, consumer alerts and health care issues. The show takes the name of the investigate team and will premiere during this week across all of the broadcast media company's stations.

ViacomCBS's BET unit has formally launched BET Studios, with a pledge of offering equity ownership for Black content creators. The principal partners are Kenya Barris, Rashida Jones and Aaron Rahsaan Thomas.

Nexstar Digital has given birth to a proprietary data-driven audience platform that gives advertisers "the ability to seamlessly purchase digital and linear advertising across Nexstar’s network of 199 owned or operated television stations, 120 local web sites and 284 local news and weather mobile apps."

A subscription streaming service that lets you watch live and on-demand TV from 85+ top networks has just added Univision, UniMás and Galavisión to its lineup — giving it a huge boost in its appeal to Spanish-speaking TV consumers.