School Bells Influence Viewing Behavior


According to Nielsen, the return to the classroom had an effect on monthly TV and streaming viewing.

The Gauge, Nielsen’s snapshot of viewing trends, showed a leveling of viewership after three months of steady growth.

The August data reveals that streaming maintained a 28% share of total TV viewing, compared with broadcast TV (24%) and cable (38%).

Children 6-17 years old viewed about 7.5% less than the previous month.

Nielsen said that drop was offset a bit by a 0.5% increase in overall TV viewing. The slight uptick was attributed to adults tuning in to broadcast programming such as the Olympics.