Mid-Term Election Ads Catching Viewers ‘Eyes’
People are paying more attention to midterm election advertising on television than non-political spots. That's according to new data from TVision.
MediaRadar Picks Up Strategic Investment Cash
A provider of "timely cross-media advertising intelligence" has caught the eye of some strategic investors. What private investment funding sources believe in MediaRadar?
‘Part 74’ Rule Update NPRM Comment Dates Finalized
On July 13, the Commission released a Sixth Notice of Proposed Rulemaking (NPRM) seeking comment in two Media Bureau dockets on proposals to update rules pertaining to low-power TV and TV translator stations. To rule on the matter, it seeks public comments. The dates for comment and reply comment submissions are now official.
OTT vs. OTA Spend Trends Shared
Ahead of today's TVB Forward Conference, a hybrid affair that sees 100 VIP executives attend an event at Chelsea Piers for the first time in three years, BIA Advisory Services unveiled data from its U.S. Local Advertising Forecast that underscores just how fast OTT advertising is growing. What does this mean for broadcast TV station owners?
Six Decades Of Service To L.A.’s Spanish Speakers
Until Sept. 29, 1962, no other TV station in Los Angeles was serving the market's Spanish-speaking audience. And, for its first few years, it was a money-loser that required a converter to receive the channel, given UHF's nascent state at the time. Today, that investment is being celebrated as TelevisaUnivision's West Coast flagship TV station prepares to celebrate its 60th birthday in grand style.
Comscore Partnership Opens Access For Global Ad Giant
A newly forged partnership at one of the world's largest advertising companies has opened the doors to Comscore, allowing it to use the company's data for local TV buying. It's the first media agency network to partner with Comscore to advance beyond age and gender-based currencies in local TV, the Reston, Va.-based company claims.
Starks On Sinclair KidVid Violations: ‘As Textbook as They Come’
Democratic Commissioner Geoffrey Starks joined Chairwoman Jessica Rosenworcel in commenting on a Notice of Apparent Liability for Forfeiture given to Sinclair Broadcast Group and several of its shared services partners for multiple violations of the Children's Television Act. Here's what he had to say.
Three Key Debates Get National Exposure Via NewsNation
When it comes to the big November election races, those that will determine the next Texas Governor, and U.S. Senators from Georgia and Pennsylvania, are perhaps the biggest. The outcomes could have a large impact on the U.S. come 2023, and NewsNation is ensuring everyone has access to the debates featuring the candidates seeking to win each of these three key races.
Sinclair Gearing Up For Investor Day
The C-Suite leaders for the broadcast media company that also owns the Bally Sports regional sports networks is gearing up for an Investor Day event at Nasdaq MarketSite.
Marketing Architects Sticks With Nielsen For Local TV Data
It calls itself "an All-Inclusive TV agency that gives performance brands access to high-quality, effective TV campaigns without the traditional high entry cost and ongoing challenges of optimization, scale and measurement." To better assist its clients, this Minneapolis-based shop will continue to use Nielsen local TV measurement data.
Pérez Exits Univision For Newly Created ‘Noticias Telemundo’ Role
A Spanish-language noticias veteran is packing his belongings and heading a bit further west on NW 41st Street. He's joined NBCUniversal Telemundo Enterprises for a senior-level position in its news department.
Another Big Week for QSRs At Spot Cable
There's a logjam at the top of the latest Spot Ten Cable charts, although there's a new leader by play count this week. That said, Media Monitors' latest snapshot shows just how important Quick-Service Restaurants are to Spot Cable.
Local News Source Consumer Trust Depends On Every On-Air Face
If just one journalist from a local news source is not trusted, audiences are overwhelmingly less likely to use the source overall. That is one of several takeaways from a just-released research project from Radio Television Digital News Association (RTDNA), conducted with research firm Magid.
Shelley Returns to Bayou State With Manship Pick
From March 2007 through April 2016, he served as News Director of the NBC affiliate serving New Orleans, managing all aspects of a 56-member news department. He then ventured to a small market in the Hoosier State, serving as News Director for a dual ABC/NBC affiliate. Now, this veteran TV news director is heading back to the Bayou State, taking a role at a Manship Family-owned property.
LG Smart TVs Get Global ACR Upgrade
LG Ads Solutions, the television manufacturer's connected TV and cross-screen advertising service, has initiated a global rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally. It's a move that follows a transition in the U.S. that's already transpired.