He’s currently a Regional Vice President and the General Manager of WBRC-6, the influential FOX affiliate in Birmingham.
Soon, he’ll be rising to the role of Senior VP for Gray Television‘s entire group of television stations in the South, in Texas, and in Colorado.
Earning the promotion is Collin Gaston, who began his career as an intern at WTXL-TV in Tallahassee, Fla., while completing a degree in Media Communications at Florida State University. Upon graduation from FSU, he joined the sales department at WTXL. From there, Gaston became a regional account executive and, later, a National Sales Manager for WTEV-TV in Jacksonville. He thereafter added responsibilities for WAWS, the local FOX affiliate today known as WFOX-TV. He took on LSM duties at the station in 2005.
Two years later, Gaston joined Raycom Media’s WSFA-TV in Montgomery, Ala., as GSM, rising to GM. Then, nine years ago, he took on the role of WBRC GM.
Who’s succeeding Gaston at WBRC?
It’s Jason Mathews, who has served as WBRC’s General Sales Manager.
Prior to taking that role, Mathews helped oversee various aspects of local, national, programmatic, and digital sales as the director of business development for Gray and predecessor Raycom Media for five years. He has also served as the local sales manager for WBRC.
The moves are the result of the departure of Nick Matesi from Gray Television.
