Media Moves

Lori Waldon is trading in easy access to Sacramento Kings games for a quick drive to Santa Fe and other wonders of northern New Mexico. 

There's a new EVP of Lifestyle and Hispanic Advertising Sales at NBCUniversal, and the woman being promoted to the role will be charged with leading the sales teams responsible for national advertising and marketing partnerships on three total market cable channels, in addition to NBCU's two Hispanic-targeted entities.

Entercom Communications' VP/Sales for its three stations in Indianapolis has been elevated to the role of SVP/Market Manager. It's a reward for strong leadership and an ability to win singled out by Regional Manager Dave Alpert, who congratulated this seven-year company veteran for his promotion.

The man who presently oversees several TEGNA stations in Texas is expanding his role by taking on the President/GM position of an ABC affiliate along the Gulf Coast. This veteran arrived in the Lone Star State following 20 years overseeing a TV station in Billings, Montana.

A former VP/Market Manager for Cumulus Media-owned stations in Youngstown, Ohio, who has also been GSM of iHeartMedia's stations in the city between Pittsburgh and Cleveland has just accepted a job east of the state line, in the Steel City.

In August 2017, a four-decade radio industry veteran who started his career at an R&B station in New Orleans was coaxed out of 16 months of retirement to take on the role of VP/Market Manager of Entercom's stations in the Crescent City. Today, this individual is gone, and the former GSM of Entercom's Dallas-Fort Worth cluster has the title of SVP/Market Manager.

Beasley Media Group has two more National Format Brand Managers in its stable of programming prowess professionals. One is the PD of its recently acquired Sports station in Boston. The other is a Beantown radio veteran who presently serves as PD of Beasley's Country station in the Hub.

Here's a hiring that certainly deserves the radio industry's attention. An individual who for the last decade has served as VP/Creative Director for NBC News has just been hired by a radio industry pure-play that recently closed on the purchase of 19 stations from The E.W. Scripps Co. for $47 million. 

In September 2009, Clear Channel's Minneapolis-St. Paul cluster said goodbye to an account executive who arrived 2 1/2 years earlier from a role in print sales for Southwest Newspapers. Roughly nine years later, following stints at the region's top newspaper and, after that, at Comcast Spotlight, he's back at the radio stations -- and a company now known as iHeartMedia.

Larry Patrick and his wife Susan may be best-known across the broadcast media industry for their role as media brokers through their Patrick Communications. But Larry and Susan are also owners of a group of radio stations in the Mountain West, branded as the Big Horn Radio Network. Effective today, its Director of Sales is now VP/GM for the 11-station group.

The recipient of the 2019 Broadcasters Foundation of America Golden Mike Award has been selected. He will receive the award at the nonprofit organization's Fundraising Gala in New York. The event is scheduled to take place in March 2019.

The newly appointed Head of TV at Cuebiq will play a key role in the launch of its TV attribution tool and spearhead partnership efforts for both advanced and linear TV. The company also notes that he will grow new and build upon existing advanced TV partnerships, such as Hulu and Adobe.

Meredith Corp. has selected the individual under Local Media Group President Patrick McCreery who will oversee advertising revenue growth and strategy across the Des Moines-based company's 17 broadcast TV stations. At the same time, it has promoted its Director of Sales in Phoenix to VP/GM.

With iHeartMedia expected to emerge from debtor-in-possession status in a matter of weeks, it has moved forward with the appointment of an eight-year partnership and branded programming pro at Turner Broadcasting. The role Greg Millard will now hold at iHeart? As of today he's EVP of Event and Experiential Partnerships.

In the eyes of featured Media Information Bureau columnist Ken Benner, a "most remarkable reporter" has given Cordillera Communications' NBC affiliated KVOA-4 in Tucson a distinct advantage over its competitors. Why is Benner singling out Matthew Schwartz? It comes down to "extraordinary content."