Car Preferences of Younger TV viewers
We have already presented the car choices of radio fans, breaking down the relationship between programming and automobile preference for 16 formats in three...
Car Preferences of the Older Radio Audience
We now have arrived at the third and final installment of our report on radio formats and car purchasing. As a general rule, according...
Car Preferences of the Middle-Aged Radio Audience
In our first installment of this report we looked at the youth movement – in particular, what young-skewing radio audiences want to drive when...
Car Preferences of the Young Radio Audience
If you are in radio management and you like to sell automobile ads, or if you are in the automobile business and you like...
Strong March auto sales posted; Which media influenced the buys
March turned out to be one of the best months for domestic car makers in years, as rising gas prices drove sales of fuel-efficient...
Broadcasting stocks shot up in Q1
RBR-TVBR analysis
Man, oh man, radio and television stocks stormed out of the starting gate in 2012. Nearly all were up for Q1, with most...
How TV program delivery varies by region
Television has always been a true mass medium – in fact, it was so successful at filling that role that it knocked radio out...
Barnstable: Biggest deal so far this year
The recently announced $23 Million purchase (pending) of four Barnstable radio stations on Long Island, by privately held Connoisseur, represents the largest sale so...
Regional Format Popularity Variations
This study isn’t just for PDs – we think GMs, GSMs, group execs and anybody with an interest in radio management should be interested....
The Politics of the Television Audience
Pundits and watchdogs can’t stop talking about political advertising – and in particular, they can’t stop talking about the amount of money that is...
The Politics of the Radio Audience
A handy guide to buying and selling political advertising on America's radio stations.
Radio and the digital world: How consumers are connected
You do not need us to tell you how important new media is these days, led first and foremost by the internet.
Magazine scene: What television consumers are reading
You can tell a lot about the people who watch you programming by seeing what magazines they read.
Magazine scene: What radio consumers are reading
Is your station's audience more of a People group, or a Time Magazine group? What else do they like? Find out here.
How radio format fans use television
People who watch a certain type of program also tend to tune into certain types of radio content. Take a look.