The convergence of newspapers and television viewers
Newspapers remain a key part of the food chain in the business of disseminating news and information. They may be hurting, but they are...
Pleasant spare time pursuits of radio fans
You’re home, you aren’t engaged with any media in particular, but you’re doing something – RBR-TVBR examines in-depth data from BIGinsight to focus the...
How TV fans entertain themselves at home
You’re sitting at home, you have no chores to attend to, you’re engaged with one form of media or another -- so what are...
How radio fans entertain themselves at home
You’re sitting at home, you have no chores to attend to, you’re engaged with one form of media or another, but you’re not listening...
Stepping out with television fans
It’s always good to know what your audience is up to when they are demonstrating their independence by taking a break from watching your...
Stepping out with radio fans
One of the great things about radio is that its audience increases as it travels from one place to another. But of course radio...
Consumer confidence reaches 2012 high
The BIGinsight analysis of the consumer mindset provided exclusively to RBR-TVBR shows that more and more believe that things are looking up. In fact,...
The Sporting Life of TV Fans
The more you know about your audience, the better – and RBR-TVBR continues its ongoing effort to shed light on as many facets of...
The Sporting Life of Radio Fans
The more you know about your audience, the better – and RBR-TVBR continues its ongoing effort to shed light on as many facets of...
The magazine choices of older television fans
Here is the fourth and final section of a four-part look at the favorite magazines of the broadcast audience, this time focusing on programming...
The magazine choices of young television fans
Here is the third section of a four-part look at the favorite magazines of the broadcast audience, this time focusing on programming favored by...
The magazine choices of older radio fans
Here is yet another installment in RBR-TVBR’s educational and entertaining look at the media habits of their audiences, depending on what types or radio...
The magazine choices of younger radio fans
RBR-TVBR’s relentless campaign to use BIGinsight data to teach broadcasters about the media habits of their audiences, depending on what types or radio or...
What broadcast TV fans watch on cable: Older demo edition
Here is the final installment on how to find loyal broadcast fans, both radio and television, when they are being less than loyal in...
What broadcast TV fans watch on cable: Young demo edition
Unfortunately, just because one of your loyal fans is watching something on television doesn’t mean they are watching your station. There is a whole...