Vital Media Statistics

No doubt some of your core audience members are so in love with your station that they don’t need a tuner – their receiver can be frozen on your frequency and they’ll be happy forever. But the fact is, most radio fans stray elsewhere from time to time. But here’s the good news: This invaluable study of research from Proper Insights and Analytics will tell you where they are going.

The television set is getting a break, but your television audience isn’t. And they aren’t engaged with any other medium at the moment. Research...

An important insight into the nature of your audience is knowledge of how much money they make, and how

Here's some more ammo to fuel "fake news" reports stating that America's youth don't consume the radio and prefer digital sources for music and entertainment: Data released Friday from Nielsen Audio shows that teens that were 12 years old in 2011 increased their average listening to AM and FM radio by an hour in 2017.

The week of June 15-19 was very kind to a number of companies

The week of December 8-12 is a done deal as far as the Year 2014 and the FCC Media Bureau are concerned...

Broadcast stocks were all over the place during the week of May 11-15

Sports radio has an awesome array of attributes to sell – and two of the most compelling are these – you know you’re going to get a lot of males, and you also know they will have money to spend. Here, from the data wizards at Prosper Insights and Analytics, is a look at the buying plans of the Sport audience in 2013 with some bonus insights tossed in for good measure.

The thing about station trading is that it only takes one blockbuster to totally skew the results when looked at on a monthly basis – and that’s what happened in June. One deal was all it took to make the month by far the biggest in terms of value up to the time it was announced.

The data wizards at Prosper Insights & Analytics have updated their massive databases that provide vital intelligence on the crossroads between broadcast programming, consumers,...

Media research firm Borrell has kicked off its summer 2019 "Chart of the Week" series. In its first at-a-glance chart of interest to broadcast media is a peek at how digital video advertising compares with TV. The big takeaway? Brief, no-clutter video ads work as well as traditional spots.

But it’s up year over year. That’s the latest from BIGinsight, which finds that over a third of respondents are confident about the chances...

Well, hot by 2015 standards. One decent-sized group transaction, or one high-ticket major market station

We don’t know what the weather has been like where you live

Texas' second-largest market is now ahead of Boston, now No. 9, and Atlanta, now No. 10. Meanwhile, Orlando and Cleveland have