Domination marketing – How advertising sells with intimidation
"The one who loves the least, controls the relationship."
-Dr. Robert Anthony, self-help author
He is the perfect dream husband for women everywhere. No,...
Creating a Networking Strategy for Yourself or Your Station
Connections are one of your most valuable assets. The single most important thing you have is your contact database. Having a great Rolodex of people to call on- not only as clients
Brand with promo items that fuel your tribe
Promotional items are a great way to keep your station call letters or company name brand in the mind of your audience and customers...
What’s The ‘Black Friday’ Forecast For Your Advertisers?
Verizon predicts a record-breaking year when it comes to online spending, with sales expected to reach at least $3.97 billion dollars on Black Friday alone. That’s $2.5 million dollars a minute. This forecast is great news for businesses of any size looking to make money this holiday season, which is extra incentive for your sales solutions team, AEs and GSMs to make the most of Black Friday.
Hurricane Recovery
Over the years, Lund consulted stations have faced local disasters or national tragedies similar to the hurricanes that have devastated Texas and the south, so we wrote our Lund Disaster Stylebook
How to use emotional marketing to build a powerful marketing plan
What is emotional marketing? It is marketing that builds your ego. It makes you feel smarter, bolder, more sophisticated, or any other key emotion...
Back to the Future? How to Bring Rates Back Up
Cheap rate packages are keeping broadcast stations from reaching their short and long-term revenue potentials. In markets all across the country, rate structures are cratering, with prices dropping
A license to market your station
An item that is one of the cheapest vehicles (pun intended!) of advertising is a custom license plate, yet the majority of companies are...
Applying brain sciences to the art of marketing–Part II
Put real-life radio scenarios under the microscope in an effort to provide straightforward advice. These techniques should be viewed collectively
For Better Radio – Hold the Phone
How do you get listeners to remember a phone number?
The three things local direct clients really need from their media representatives
1. A good reason to return your call-Like you and everyone else these days, your client is bombarded with spam. But unlike you, your...
Ask Sales Candidates These Revealing Questions
10 revealing questions to ask sales candidates from xPotential Selling Inc. CEO Barrett Riddleberger.
Attention Sales Pros: Consumers Are Hesitant To Open Wallets
From job growth picking up and income lagging behind to weak housing investments and the current political climate, consumers are being bombarded with a slew of mixed indicators that are making them less willing to open their wallets and spend. That's the important takeaway for broadcast media sales executives and the C-Suite from a newly released study from IRI.
10 reasons to fall in love with your CRM tool
Time and time again I hear about sales people refusing to use their Customer Relations Management software for one reason or another. The most common reasons for resistance are old habits, CRM inadequacies and flat out insubordination. I am here to tell you that no matter the CRM tool you choose, you will find “things” you do not like. Think that switching CRM’s will help? Most of the time, not. So, what if I told you that sales experts tell us that sales people that use a CRM daily show improved performance by as much as 25%? Would you get busy now?
Small Business, Big Returns: How Radio Can Help
Radio has the tools to best serve small businesses. Here's how to prevent e-marketers from stealing potential dollars from you