Is Your Message ‘Marketing,’ Or ‘Convincing’?
"Media Fusion Specialist" Mike Rudd believes marketing is making sure people are well aware of your true brand value
Sales Tips To Boost Your ROI Right Now
RBR + TVBR featured columnist Barrett Riddleberger shares 15 top tips collected from the top sales pros
How To Maximize Savings Without Harming The Product
A Cox Media Group market manager and a Kentucky radio station owner share their ideas and how they tackled the subject.
Getting The Most Mileage Out Of Your Sponsorship
Simple and effective ideas that will help get more mileage out of your next sponsorship program from a Yankees Radio Network sports marketing pro
Things To Ask Your Clients Right Now
Tips on how to learn more about your customers (and clients), and the best way to learn more about their perceptions of you.
Prospecting: ‘You’re Not Doing It Right’
In this Sales & Marketing piece for the RBR + TVBR Information Bureau, Don delves into the topic of prospecting
Best Practices On Observing Sales Reps In The Field
When's the last time you were out in the field with a sales rep? If it's been a while, you could be losing a potential client – and ad revenue.
Six Questions To Ask Superstar Sales Candidates
Sell your job to a superstar sales candidate by asking these six questions.
Profitable Ways To Use Extended HD Radio Capacity
Digital broadcasting opens up all sorts of opportunities--and ways to add a profit. Deb Huttenburg shares the best ways to score
Transmitter & Programming Considerations For HD Radio
Seattle radio industry veteran Marty Hadfield in 2008 shared ideas about what stations could put on an HD3 signal. His advice remains
Seven Questions Smart Sales Managers Ask
When you observe a sales rep selling in the field or on the phone, what do you look for to improve their performance?
Lose the Spot Formula
Stop writing commercials. Hedquist Productions, Inc. President/Creative Director Jeffrey Hedquist has a good reason to heed his request.
It’s Radio, So Write for the Ear
Don’t write your radio commercial, “talk” it.
Use This Simple Technique to Increase Sales
Use this simple technique to add value and increase the size of each transaction.
Avoid ‘Audio Beige’ in Your Spots
Try mixing up audio elements in your next commercial.