Media Info Bureau

Once in a while, the RBR+TVBR Editorial Tiki Hut receives a PR pitch for a story that truly results in a "laugh out loud" moment. That happened today, thanks to new "research" from Instart Logic that uncovered this very revealing finding: Republicans are more likely to care about Super Bowl LII ads. As the laughter ended, our Editor-in-Chief attempted to put some seriousness into this simply silly statistic. His conclusion: Maybe it's not so silly after all.

Here's something every FCC Commissioner can agree on: The Federal government has no business in leading the construction and operation of a nationwide 5G network for cellular communications. A visiting fellow at the American Enterprise Institute who focuses on the impact of technology on the U.S. economy, telecommunications, and internet regulation agrees. Here's exactly how Bret Swanson feels about the government's role -- or wholesale lack of involvement -- in something that could greatly impact your business.

In addition to serving as a featured columnist, Ken Benner is an independent Alternative FCC Compliance Certification Inspector. He has more than 55 years of experience providing service to the broadcast industry. Who will follow in this octogenarian’s footsteps? It could be you.

The just-released Connected Audience Report, from SalesForce, takes an up-close look at how audio and video are being consumed. How are these preferences impacting your business? What does it mean for your future growth? Talking points for your company's evolution may lie within, and we've reviewed the key highlights for you.

Disruption, conflict, crisis, loss of revenue, combatting or conforming to digital media, bad attitudes, apathy and Band-Aid solutions. These are some of the most significant concerns for broadcast operations to date, notes Media Information Bureau columnist Kelly Orchard. In this column, Orchard helps busy executives answer one question they probably haven't had time to even think about.

Here's a column on a topic that could rattle some bones, warns Media Information Bureau featured columnist Ken Benner. He's been an independent Alternative FCC Compliance Certification Inspector for more than five decades. Who will follow in this octogenarian's footsteps? It could be you, or someone you think is perfect for a role that could save your broadcast media company thousands of dollars in preventable forfeitures sent to the FCC.

Consumers experienced greater employment and steady, or slightly increased, income in 2017. However, they're less optimistic about the economy in 2018. That's the big takeaway from the fifth annual ThinkNow Pulse Total Market Consumer Sentiment Report, just released from ThinkNow Research. There's more: ThinkNow found striking contrasts on consumer expectations across a representative sample of multicultural consumers and non-Hispanic whites in the U.S.

... and How Do Radio and TV React? A murder-hostage situation that led to a death that wasn't true. A missile warning in Hawaii. Is "fake news" to blame? Or, is this the result of something else? Bret Swanson, president of Entropy Economics LLC and a scholar at the U.S. Chamber of Commerce Foundation, does his best to answer these questions -- and how radio and TV might help in preventing errors that lead to death and/or panic in this Media Information Bureau column.

Media Information Bureau featured columnist Ken Benner is very nervous about his latest column's content. He notes, "If I were to write what should be written about this subject, I would be jailed for inciting a riot." What is it that has Benner in freak-out mode? Something that, once again, touches on what he considers governmental abuse. It's also something that impacts every radio and TV station, making this a must-read for all media executives.

Does keeping things complicated keep things profitable with the "special interest, hidden agenda" benefactors of groups who have crafted and directed efforts that are largely incomprehensible for the average broadcast industry professional? Featured Media Information Bureau columnist Ken Benner thinks so. That's why he wants you, and your support in his quest to simplify something very important for your stations.

Today’s consumers have instant access to an unprecedented range of screen-based entertainment options – from live and on-demand TV, to videos on YouTube, to gaming, to social media. One thing that has not expanded, however, is consumers’ disposable time. How can your media property cut through the clutter? A new study from Hub Entertainment Research may have the answer for making your content a consumer priority.

"There is only one problem with radio today. One. So, let’s solve it." What exactly is that problem? Media Information Bureau contributor Kelly Orchard, M.A. LMFT thinks she has the answer. It's all about people, as she writes in this exclusive column, "Trouble, Turmoil and Transition: Radio Needs An Attitude Adjustment NOW!" It's written by a second-generation broadcaster who nearly died of heart failure. It's a tale of how you, and others, can be prevented from succumbing to fear.

Facebook is at it again, and The Wall Street Journal says there's "reckoning for media organizations" ahead. Why? The curtain is about to be raised on audiences, versus traffic. That's awesome news for radio broadcasters, argues RBR+TVBR Editor-in-Chief Adam R Jacobson. Why? Radio should be the king of meaningful content, and interactivity.

A man who has emerged as the media industry's wordsmith of Wall Street has just completed an analysis of six major television industry companies, ahead of their Q4 2017 earnings releases. What did Brian Wieser, Senior Research Analyst for Advertising at Pivotal Research Group, conclude? Two companies making big headlines this week are being downgraded, as recent gains have resulted in "relatively fully-valued stocks."